Market Response Models: Econometric and Time Series Analysis
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
Springer US
2001
|
| Ausgabe: | 2nd ed. 2001 |
| Schriftenreihe: | International Series in Quantitative Marketing
12 |
| Schlagwörter: | |
| Links: | https://doi.org/10.1007/b109775 https://doi.org/10.1007/b109775 |
| Zusammenfassung: | From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management |
| Umfang: | 1 Online-Ressource (XIV, 502 p) |
| ISBN: | 9780306475948 |
| DOI: | 10.1007/b109775 |
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| any_adam_object | |
| author | Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L. |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/b109775 |
| edition | 2nd ed. 2001 |
| format | Electronic eBook |
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| indexdate | 2024-12-20T19:03:21Z |
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| isbn | 9780306475948 |
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| spelling | Hanssens, Dominique M. Verfasser aut Market Response Models Econometric and Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz 2nd ed. 2001 New York, NY Springer US 2001 1 Online-Ressource (XIV, 502 p) txt rdacontent c rdamedia cr rdacarrier International Series in Quantitative Marketing 12 From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management Marketing Ökonometrie (DE-588)4132280-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktreaktionsfunktion (DE-588)4323157-3 gnd rswk-swf Ökonometrisches Modell (DE-588)4043212-9 gnd rswk-swf Marketingmodell (DE-588)4168909-4 gnd rswk-swf Zeitreihenanalyse (DE-588)4067486-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Absatzprognose (DE-588)4252783-1 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Zeitreihenanalyse (DE-588)4067486-1 s Ökonometrie (DE-588)4132280-0 s Marketing (DE-588)4037589-4 s DE-604 Absatzprognose (DE-588)4252783-1 s Ökonometrisches Modell (DE-588)4043212-9 s Marktforschung (DE-588)4037630-8 s Modell (DE-588)4039798-1 s Marktreaktionsfunktion (DE-588)4323157-3 s Marketingmodell (DE-588)4168909-4 s Parsons, Leonard J. aut Schultz, Randall L. aut Erscheint auch als Druck-Ausgabe 9780792378266 Erscheint auch als Druck-Ausgabe 9781475774375 Erscheint auch als Druck-Ausgabe 9781402073687 https://doi.org/10.1007/b109775 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L. Market Response Models Econometric and Time Series Analysis Marketing Ökonometrie (DE-588)4132280-0 gnd Marketing (DE-588)4037589-4 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd Marketingmodell (DE-588)4168909-4 gnd Zeitreihenanalyse (DE-588)4067486-1 gnd Marktforschung (DE-588)4037630-8 gnd Absatzprognose (DE-588)4252783-1 gnd Modell (DE-588)4039798-1 gnd |
| subject_GND | (DE-588)4132280-0 (DE-588)4037589-4 (DE-588)4323157-3 (DE-588)4043212-9 (DE-588)4168909-4 (DE-588)4067486-1 (DE-588)4037630-8 (DE-588)4252783-1 (DE-588)4039798-1 |
| title | Market Response Models Econometric and Time Series Analysis |
| title_auth | Market Response Models Econometric and Time Series Analysis |
| title_exact_search | Market Response Models Econometric and Time Series Analysis |
| title_full | Market Response Models Econometric and Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz |
| title_fullStr | Market Response Models Econometric and Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz |
| title_full_unstemmed | Market Response Models Econometric and Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz |
| title_short | Market Response Models |
| title_sort | market response models econometric and time series analysis |
| title_sub | Econometric and Time Series Analysis |
| topic | Marketing Ökonometrie (DE-588)4132280-0 gnd Marketing (DE-588)4037589-4 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd Marketingmodell (DE-588)4168909-4 gnd Zeitreihenanalyse (DE-588)4067486-1 gnd Marktforschung (DE-588)4037630-8 gnd Absatzprognose (DE-588)4252783-1 gnd Modell (DE-588)4039798-1 gnd |
| topic_facet | Marketing Ökonometrie Marktreaktionsfunktion Ökonometrisches Modell Marketingmodell Zeitreihenanalyse Marktforschung Absatzprognose Modell |
| url | https://doi.org/10.1007/b109775 |
| work_keys_str_mv | AT hanssensdominiquem marketresponsemodelseconometricandtimeseriesanalysis AT parsonsleonardj marketresponsemodelseconometricandtimeseriesanalysis AT schultzrandalll marketresponsemodelseconometricandtimeseriesanalysis |