Handbook of research on contemporary consumerism:
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2020]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Summary: | Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation |
| Physical Description: | xxi, 361 Seiten Illustrationen, Diagramme |
| ISBN: | 9781522582700 |
Staff View
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| 520 | |a Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation | ||
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| id | DE-604.BV046867876 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:03:13Z |
| institution | BVB |
| isbn | 9781522582700 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032278072 |
| oclc_num | 1199060834 |
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| owner_facet | DE-N2 DE-188 |
| physical | xxi, 361 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann (University of Applied Management Studies, Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) Hershey, PA IGI Global [2020] 2020 xxi, 361 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation Consumption (Economics) Consumer behavior Kaufmann, Hans Rüdiger 1958- (DE-588)1068897473 edt Mohammad Fateh Ali Khan Panni 1981- (DE-588)1041720777 edt Erscheint auch als Online-Ausgabe 978-1-5225-8271-7 (DE-604)BV046195696 |
| spellingShingle | Handbook of research on contemporary consumerism Consumption (Economics) Consumer behavior |
| title | Handbook of research on contemporary consumerism |
| title_auth | Handbook of research on contemporary consumerism |
| title_exact_search | Handbook of research on contemporary consumerism |
| title_full | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann (University of Applied Management Studies, Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_fullStr | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann (University of Applied Management Studies, Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_full_unstemmed | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann (University of Applied Management Studies, Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_short | Handbook of research on contemporary consumerism |
| title_sort | handbook of research on contemporary consumerism |
| topic | Consumption (Economics) Consumer behavior |
| topic_facet | Consumption (Economics) Consumer behavior |
| work_keys_str_mv | AT kaufmannhansrudiger handbookofresearchoncontemporaryconsumerism AT mohammadfatehalikhanpanni handbookofresearchoncontemporaryconsumerism |