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Customer relationship management: concept, strategy, and tools

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Bibliographic Details
Main Authors:	Kumar, V. 1957- (Author), Reinartz, Werner J. 1963- (Author)
Format:	Book
Language:	English
Published:	Berlin, Germany Springer [2018]
Edition:	Third edition
Series:	Springer texts in business and economics
Subjects:	Beziehungsmanagement Kundenwert Kundenmanagement Customer Lifetime Value Customer Loyality Customer Relationship Management Database Marketing Marketing Strategy Lehrbuch
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=629abd8f66ae42c6b9ff7945eb3b607d&prov=M&dok_var=1&dok_ext=htm
Item Description:	Auf Rückseite der Titelseite: "Softcover re-print of the original 3rd edition 2018"
Physical Description:	XXV, 411 Seiten Illustrationen, Diagramme
ISBN:	9783662585542 3662585545

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MARC


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spelling	Kumar, V. 1957- Verfasser (DE-588)131395319 aut Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz Third edition Berlin, Germany Springer [2018] © 2018 XXV, 411 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Auf Rückseite der Titelseite: "Softcover re-print of the original 3rd edition 2018" Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Customer Lifetime Value Customer Loyality Customer Relationship Management Database Marketing Marketing Strategy (DE-588)4123623-3 Lehrbuch gnd-content Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Kundenwert (DE-588)4515875-7 s DE-604 Reinartz, Werner J. 1963- Verfasser (DE-588)171875435 aut Springer-Verlag GmbH (DE-588)1065168780 pbl Äquivalent Druck-Ausgabe, Hardcover 2018 978-3-662-55380-0 (DE-604)BV044650511 Erscheint auch als Online-Ausgabe, PDF, EPUB 978-3-662-55381-7 (DE-604)BV044965844 http://deposit.dnb.de/cgi-bin/dokserv?id=629abd8f66ae42c6b9ff7945eb3b607d&prov=M&dok_var=1&dok_ext=htm Inhaltstext
spellingShingle	Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4515875-7 (DE-588)4236865-0 (DE-588)4123623-3
title	Customer relationship management concept, strategy, and tools
title_auth	Customer relationship management concept, strategy, and tools
title_exact_search	Customer relationship management concept, strategy, and tools
title_full	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_fullStr	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_full_unstemmed	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_short	Customer relationship management
title_sort	customer relationship management concept strategy and tools
title_sub	concept, strategy, and tools
topic	Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Beziehungsmanagement Kundenwert Kundenmanagement Lehrbuch
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work_keys_str_mv	AT kumarv customerrelationshipmanagementconceptstrategyandtools AT reinartzwernerj customerrelationshipmanagementconceptstrategyandtools AT springerverlaggmbh customerrelationshipmanagementconceptstrategyandtools

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