Customer relationship management concept, strategy, and tools - Kumar, V. 1957-; Reinartz, Werner J. 1963- (Springer, 2018)
Auf Rückseite der Titelseite: "Softcover re-print of the original 3rd edition 2018"
Keywords: Beziehungsmanagement; Kundenwert; Kundenmanagement; Customer Lifetime Value; Customer Loyality; Customer Relationship Management; Database Marketing; Marketing Strategy; Lehrbuch