Reputation management: the key to successful Public Relations and Corporate Communication
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business marc:leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation man...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge
2021
|
| Ausgabe: | fourth edition |
| Schlagwörter: | |
| Zusammenfassung: | Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business marc:leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 marc:leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business marc:leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation |
| Umfang: | XXXIV, 438 Seiten Illustrationen Breite 178 mm, Hoehe 254 mm |
| ISBN: | 9780815376972 9780815376958 |
Internformat
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Datensatz im Suchindex
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| author | Doorley, John |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| edition | fourth edition |
| format | Book |
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| id | DE-604.BV046830088 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:02:12Z |
| institution | BVB |
| isbn | 9780815376972 9780815376958 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032239267 |
| oclc_num | 1193291299 |
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| owner_facet | DE-706 DE-1050 DE-N2 |
| physical | XXXIV, 438 Seiten Illustrationen Breite 178 mm, Hoehe 254 mm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
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| spelling | Doorley, John Verfasser aut Reputation management the key to successful Public Relations and Corporate Communication John Doorley and Helio Fred Garcia fourth edition New York ; London Routledge 2021 XXXIV, 438 Seiten Illustrationen Breite 178 mm, Hoehe 254 mm txt rdacontent n rdamedia nc rdacarrier Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business marc:leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 marc:leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business marc:leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Prestige (DE-588)4076334-1 s Strategisches Management (DE-588)4124261-0 s DE-604 Garcia, Helio Fred Sonstige oth Erscheint auch als Online-Ausgabe 978-1-351-23502-0 |
| spellingShingle | Doorley, John Reputation management the key to successful Public Relations and Corporate Communication Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Prestige (DE-588)4076334-1 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4124261-0 (DE-588)4076334-1 |
| title | Reputation management the key to successful Public Relations and Corporate Communication |
| title_auth | Reputation management the key to successful Public Relations and Corporate Communication |
| title_exact_search | Reputation management the key to successful Public Relations and Corporate Communication |
| title_full | Reputation management the key to successful Public Relations and Corporate Communication John Doorley and Helio Fred Garcia |
| title_fullStr | Reputation management the key to successful Public Relations and Corporate Communication John Doorley and Helio Fred Garcia |
| title_full_unstemmed | Reputation management the key to successful Public Relations and Corporate Communication John Doorley and Helio Fred Garcia |
| title_short | Reputation management |
| title_sort | reputation management the key to successful public relations and corporate communication |
| title_sub | the key to successful Public Relations and Corporate Communication |
| topic | Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Prestige (DE-588)4076334-1 gnd |
| topic_facet | Unternehmen Strategisches Management Prestige |
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