Base of the pyramid markets in Asia: innovation and challenges to sustainability
"The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent coun...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Routledge
2020
|
| Ausgabe: | First Edition |
| Schlagwörter: | |
| Links: | https://www.taylorfrancis.com/books/9780429424151 |
| Zusammenfassung: | "The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy-makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets"-- |
| Umfang: | 1 online resource |
| ISBN: | 9780429424151 0429424159 9780429754159 0429754159 9780429754142 0429754140 9780429754135 0429754132 |
Internformat
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| 245 | 1 | 0 | |a Base of the pyramid markets in Asia |b innovation and challenges to sustainability |c edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri and Ximena Rueda |
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| 520 | |a "The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy-makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets"-- | ||
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Datensatz im Suchindex
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| author2 | Arnold, Marlen Gabriele Gold, Stefan Muthuri, Judy N. |
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| dewey-full | 658.80086/24095 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80086/24095 |
| dewey-search | 658.80086/24095 |
| dewey-sort | 3658.80086 524095 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First Edition |
| format | Electronic eBook |
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| id | DE-604.BV046806312 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:01:31Z |
| institution | BVB |
| isbn | 9780429424151 0429424159 9780429754159 0429754159 9780429754142 0429754140 9780429754135 0429754132 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032214955 |
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| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
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| spelling | Base of the pyramid markets in Asia innovation and challenges to sustainability edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri and Ximena Rueda First Edition New York Routledge 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier "The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy-makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets"-- BUSINESS & ECONOMICS / General / bisacsh BUSINESS & ECONOMICS / Economic Conditions / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh Sustainable development / Asia Social entrepreneurship / Asia Social justice / Asia Strategic planning / Asia Arnold, Marlen Gabriele edt Gold, Stefan edt Muthuri, Judy N. edt Erscheint auch als Druck-Ausgabe 9781138389137 https://www.taylorfrancis.com/books/9780429424151 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Base of the pyramid markets in Asia innovation and challenges to sustainability BUSINESS & ECONOMICS / General / bisacsh BUSINESS & ECONOMICS / Economic Conditions / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh Sustainable development / Asia Social entrepreneurship / Asia Social justice / Asia Strategic planning / Asia |
| title | Base of the pyramid markets in Asia innovation and challenges to sustainability |
| title_auth | Base of the pyramid markets in Asia innovation and challenges to sustainability |
| title_exact_search | Base of the pyramid markets in Asia innovation and challenges to sustainability |
| title_full | Base of the pyramid markets in Asia innovation and challenges to sustainability edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri and Ximena Rueda |
| title_fullStr | Base of the pyramid markets in Asia innovation and challenges to sustainability edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri and Ximena Rueda |
| title_full_unstemmed | Base of the pyramid markets in Asia innovation and challenges to sustainability edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri and Ximena Rueda |
| title_short | Base of the pyramid markets in Asia |
| title_sort | base of the pyramid markets in asia innovation and challenges to sustainability |
| title_sub | innovation and challenges to sustainability |
| topic | BUSINESS & ECONOMICS / General / bisacsh BUSINESS & ECONOMICS / Economic Conditions / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh Sustainable development / Asia Social entrepreneurship / Asia Social justice / Asia Strategic planning / Asia |
| topic_facet | BUSINESS & ECONOMICS / General / bisacsh BUSINESS & ECONOMICS / Economic Conditions / bisacsh BUSINESS & ECONOMICS / Entrepreneurship / bisacsh Sustainable development / Asia Social entrepreneurship / Asia Social justice / Asia Strategic planning / Asia |
| url | https://www.taylorfrancis.com/books/9780429424151 |
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