Eye tracking for visual marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston ; Delft
Now
2008
|
| Ausgabe: | 1. Auflage |
| Schriftenreihe: | Foundations and Trends in Marketing
4 |
| Schlagwörter: | |
| Umfang: | 93 Seiten Illustrationen, Diagramme |
| ISBN: | 9781601981547 |
Internformat
MARC
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| 100 | 1 | |a Wedel, Michel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Eye tracking for visual marketing |c Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
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| 264 | 1 | |a Boston ; Delft |b Now |c 2008 | |
| 300 | |a 93 Seiten |b Illustrationen, Diagramme | ||
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| 650 | 0 | 7 | |a Visuelle Kommunikation |0 (DE-588)4131112-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Augenfolgebewegung |0 (DE-588)4301487-2 |D s |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Wedel, Michel Pieters, Rik |
| author_facet | Wedel, Michel Pieters, Rik |
| author_role | aut aut |
| author_sort | Wedel, Michel |
| author_variant | m w mw r p rp |
| building | Verbundindex |
| bvnumber | BV046766884 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1164613887 (DE-599)BVBBV046766884 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Book |
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| id | DE-604.BV046766884 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:00:23Z |
| institution | BVB |
| isbn | 9781601981547 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032176362 |
| oclc_num | 1164613887 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | 93 Seiten Illustrationen, Diagramme |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Now |
| record_format | marc |
| series2 | Foundations and Trends in Marketing |
| spelling | Wedel, Michel Verfasser aut Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) 1. Auflage Boston ; Delft Now 2008 93 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Foundations and Trends in Marketing 4 Augenfolgebewegung (DE-588)4301487-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Augenfolgebewegung (DE-588)4301487-2 s Visuelle Kommunikation (DE-588)4131112-7 s Marketing (DE-588)4037589-4 s DE-604 Pieters, Rik Verfasser aut |
| spellingShingle | Wedel, Michel Pieters, Rik Eye tracking for visual marketing Augenfolgebewegung (DE-588)4301487-2 gnd Marketing (DE-588)4037589-4 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4301487-2 (DE-588)4037589-4 (DE-588)4131112-7 |
| title | Eye tracking for visual marketing |
| title_auth | Eye tracking for visual marketing |
| title_exact_search | Eye tracking for visual marketing |
| title_full | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_fullStr | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_full_unstemmed | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_short | Eye tracking for visual marketing |
| title_sort | eye tracking for visual marketing |
| topic | Augenfolgebewegung (DE-588)4301487-2 gnd Marketing (DE-588)4037589-4 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Augenfolgebewegung Marketing Visuelle Kommunikation |
| work_keys_str_mv | AT wedelmichel eyetrackingforvisualmarketing AT pietersrik eyetrackingforvisualmarketing |