Verfügbarkeit: Handbook of brand relationships | Technische Universität München

Handbook of brand relationships:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	MacInnis, Deborah J. (HerausgeberIn), Park, C. Whan (HerausgeberIn), Priester, Joseph W. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	London ; New York Routledge 2015
Schlagwörter:	Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher Psychologie Markenpolitik Markenimage Kundenbindung Beziehungsmarketing Aufsatzsammlung
Links:	https://doi.org/10.4324/9781315703886
Beschreibung:	"Society for Consumer Psychology"--Cover Includes bibliographical references and indexes
Umfang:	1 Online-Ressource (xxi, 424 p.)
ISBN:	9781315703886

Internformat

MARC


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Datensatz im Suchindex

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discipline	Psychologie Wirtschaftswissenschaften
format	Electronic eBook
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spelling	Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors London ; New York Routledge 2015 1 Online-Ressource (xxi, 424 p.) txt rdacontent c rdamedia cr rdacarrier "Society for Consumer Psychology"--Cover Includes bibliographical references and indexes Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Beziehungsmarketing (DE-588)4789127-0 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-604 Kundenbindung (DE-588)4384508-3 s 1\p DE-604 MacInnis, Deborah J. (DE-588)134232992 edt Park, C. Whan (DE-588)170064034 edt Priester, Joseph W. edt Society for Consumer Psychology (DE-588)10120210-6 isb Erscheint auch als Druck-Ausgabe, Hardcover 9780765623577 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Handbook of brand relationships Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd
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title	Handbook of brand relationships
title_auth	Handbook of brand relationships
title_exact_search	Handbook of brand relationships
title_full	Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
title_fullStr	Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
title_full_unstemmed	Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
title_short	Handbook of brand relationships
title_sort	handbook of brand relationships
topic	Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd
topic_facet	Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher Psychologie Markenpolitik Markenimage Kundenbindung Beziehungsmarketing Aufsatzsammlung
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Verfügbarkeit

MARC

Datensatz im Suchindex

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