Innovations in Technology and Marketing for the Connected Consumer:
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2019
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| Schlagwörter: | |
| Links: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0131-3 |
| Zusammenfassung: | Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi |
| Beschreibung: | Description based upon print version of record Description based on title screen (IGI Global, viewed 10/17/2019) |
| Umfang: | 1 Online-Ressource (31 PDFs (532 pages)) |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:57:27Z |
| institution | BVB |
| language | English |
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| spellingShingle | Dadwal, Sumesh Singh Innovations in Technology and Marketing for the Connected Consumer Information technology / Economic aspects Internet marketing |
| title | Innovations in Technology and Marketing for the Connected Consumer |
| title_auth | Innovations in Technology and Marketing for the Connected Consumer |
| title_exact_search | Innovations in Technology and Marketing for the Connected Consumer |
| title_full | Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal |
| title_fullStr | Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal |
| title_full_unstemmed | Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal |
| title_short | Innovations in Technology and Marketing for the Connected Consumer |
| title_sort | innovations in technology and marketing for the connected consumer |
| topic | Information technology / Economic aspects Internet marketing |
| topic_facet | Information technology / Economic aspects Internet marketing |
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