Digital and social media marketing emerging applications and theoretical development - Rana, Nripendra P.; Slade, Emma L.; Sahu, Ganesh P.; Kizgin, Hatice; Singh, Nitish 1972-; Dey, Bidit 1977-; Gutierrez, Anabel; Dwivedi, Yogesh K. (Springer, 2020)
Keywords: IT in Business; Online Marketing/Social Media; Emerging Markets/Globalization; Information technology; Business—Data processing; Internet marketing; Globalization; Markets; Online-Marketing; Marketing; Social Media; Aufsatzsammlung