eCommerce klipp & klar - Engelhardt, Jan-Frederik; Magerhans, Alexander 1972- (Springer Gabler, 2019)
Keywords: Geschäftsmodell; Kundenmanagement; Electronic Commerce; Paperback / softback; Customer Journey; Geschäftsmodelle; Usability; eCommerce; KNP; KJS; KJE; 1784: Hardcover, Softcover / Wirtschaft/Management; Lehrbuch