Availability: Digital and Social Media Marketing | Technische Universität München

Digital and Social Media Marketing: Emerging Applications and Theoretical Development

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Bibliographic Details
Other Authors:	Rana, Nripendra P. (Editor), Slade, Emma L. (Editor), Sahu, Ganesh P. (Editor), Kizgin, Hatice (Editor), Singh, Nitish 1972- (Editor), Dey, Bidit 1977- (Editor), Gutierrez, Anabel (Editor), Dwivedi, Yogesh K. (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2020 Cham Springer International Publishing
Series:	Advances in Theory and Practice of Emerging Markets
Subjects:	IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing Marketing Social Media Aufsatzsammlung
Links:	https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6 https://doi.org/10.1007/978-3-030-24374-6
Physical Description:	1 Online-Ressource (XV, 339 Seiten) 43 Illustrationen, 36 Illustrationen (farbig)
ISBN:	9783030243746
ISSN:	2522-5006
DOI:	10.1007/978-3-030-24374-6

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genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV046284235
illustrated	Illustrated
indexdate	2025-03-08T05:00:46Z
institution	BVB
isbn	9783030243746
issn	2522-5006
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031661815
oclc_num	1130276308
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11
physical	1 Online-Ressource (XV, 339 Seiten) 43 Illustrationen, 36 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2020
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	Springer Springer International Publishing
record_format	marc
series2	Advances in Theory and Practice of Emerging Markets
spellingShingle	Digital and Social Media Marketing Emerging Applications and Theoretical Development IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4143413-4
title	Digital and Social Media Marketing Emerging Applications and Theoretical Development
title_auth	Digital and Social Media Marketing Emerging Applications and Theoretical Development
title_exact_search	Digital and Social Media Marketing Emerging Applications and Theoretical Development
title_full	Digital and Social Media Marketing Emerging Applications and Theoretical Development edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
title_fullStr	Digital and Social Media Marketing Emerging Applications and Theoretical Development edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
title_full_unstemmed	Digital and Social Media Marketing Emerging Applications and Theoretical Development edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
title_short	Digital and Social Media Marketing
title_sort	digital and social media marketing emerging applications and theoretical development
title_sub	Emerging Applications and Theoretical Development
topic	IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing Marketing Social Media Aufsatzsammlung
url	https://doi.org/10.1007/978-3-030-24374-6
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