Availability: The marketing era | Technische Universität München

The marketing era: from professional practice to global provisioning

Saved in:

Bibliographic Details
Main Author:	Applbaum, Kalman 1964- (Author)
Format:	Electronic eBook
Language:	English
Published:	New York ; London Routledge [2004]
Subjects:	Gesellschaft Marketing Marketing > Social aspects
Links:	http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=110521&site=ehost-live
Item Description:	E-Book wurde laut Anbieter 2004 auf EBSCOhost online gestellt
Physical Description:	1 Online-Ressource (288 Seiten) Illustrationen
ISBN:	9780203503089

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV046171269
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	190923s2004 xxua\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9780203503089 \|c Online \|9 978-0-203-50308-9
035			\|a (OCoLC)1120869048
035			\|a (DE-599)BVBBV046171269
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-188
050		0	\|a HF1515
082	0		\|a 658.8 \|2 21
100	1		\|a Applbaum, Kalman \|d 1964- \|e Verfasser \|0 (DE-588)1122120338 \|4 aut
245	1	0	\|a The marketing era \|b from professional practice to global provisioning \|c Kalman Applbaum
264		1	\|a New York ; London \|b Routledge \|c [2004]
300			\|a 1 Online-Ressource (288 Seiten) \|b Illustrationen
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a E-Book wurde laut Anbieter 2004 auf EBSCOhost online gestellt
650		4	\|a Gesellschaft
650		4	\|a Marketing
650		4	\|a Marketing \|x Social aspects
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 0-415-94543-7
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Paperback \|z 0-415-94544-5
912			\|a ZDB-4-EBA
943	1		\|a oai:aleph.bib-bvb.de:BVB01-031551028
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=110521&site=ehost-live \|l DE-188 \|p ZDB-4-EBA \|q ZDB-4-EBA 2018 \|x Aggregator \|3 Volltext

Record in the Search Index

_version_	1818986076069429248
any_adam_object
author	Applbaum, Kalman 1964-
author_GND	(DE-588)1122120338
author_facet	Applbaum, Kalman 1964-
author_role	aut
author_sort	Applbaum, Kalman 1964-
author_variant	k a ka
building	Verbundindex
bvnumber	BV046171269
callnumber-first	H - Social Science
callnumber-label	HF1515
callnumber-raw	HF1515
callnumber-search	HF1515
callnumber-sort	HF 41515
callnumber-subject	HF - Commerce
collection	ZDB-4-EBA
ctrlnum	(OCoLC)1120869048 (DE-599)BVBBV046171269
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01543nam a2200421zc 4500</leader><controlfield tag="001">BV046171269</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">190923s2004 xxua\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203503089</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-203-50308-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1120869048</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046171269</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1515</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Applbaum, Kalman</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1122120338</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing era</subfield><subfield code="b">from professional practice to global provisioning</subfield><subfield code="c">Kalman Applbaum</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; London</subfield><subfield code="b">Routledge</subfield><subfield code="c">[2004]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (288 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">E-Book wurde laut Anbieter 2004 auf EBSCOhost online gestellt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-415-94543-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">0-415-94544-5</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031551028</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=110521&site=ehost-live</subfield><subfield code="l">DE-188</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">ZDB-4-EBA 2018</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV046171269
illustrated	Illustrated
indexdate	2024-12-20T18:45:02Z
institution	BVB
isbn	9780203503089
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031551028
oclc_num	1120869048
open_access_boolean
owner	DE-188
owner_facet	DE-188
physical	1 Online-Ressource (288 Seiten) Illustrationen
psigel	ZDB-4-EBA ZDB-4-EBA ZDB-4-EBA 2018
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	Routledge
record_format	marc
spelling	Applbaum, Kalman 1964- Verfasser (DE-588)1122120338 aut The marketing era from professional practice to global provisioning Kalman Applbaum New York ; London Routledge [2004] 1 Online-Ressource (288 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier E-Book wurde laut Anbieter 2004 auf EBSCOhost online gestellt Gesellschaft Marketing Marketing Social aspects Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-415-94543-7 Erscheint auch als Druck-Ausgabe, Paperback 0-415-94544-5
spellingShingle	Applbaum, Kalman 1964- The marketing era from professional practice to global provisioning Gesellschaft Marketing Marketing Social aspects Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	The marketing era from professional practice to global provisioning
title_auth	The marketing era from professional practice to global provisioning
title_exact_search	The marketing era from professional practice to global provisioning
title_full	The marketing era from professional practice to global provisioning Kalman Applbaum
title_fullStr	The marketing era from professional practice to global provisioning Kalman Applbaum
title_full_unstemmed	The marketing era from professional practice to global provisioning Kalman Applbaum
title_short	The marketing era
title_sort	the marketing era from professional practice to global provisioning
title_sub	from professional practice to global provisioning
topic	Gesellschaft Marketing Marketing Social aspects Marketing (DE-588)4037589-4 gnd
topic_facet	Gesellschaft Marketing Marketing Social aspects
work_keys_str_mv	AT applbaumkalman themarketingerafromprofessionalpracticetoglobalprovisioning

Availability

‌

Order via interlibrary loan