Gustafsson, A., & Johnson, M. D. (2003). Competing in a service economy: How to create a competitive advantage through service development and innovation (First edition.). Jossey-Bass.
Chicago-Zitierstil (17. Ausg.)Gustafsson, Anders, und Michael D. Johnson. Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation. First edition. San Francisco, CA: Jossey-Bass, 2003.
MLA-Zitierstil (9. Ausg.)Gustafsson, Anders, und Michael D. Johnson. Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation. First edition. Jossey-Bass, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.