Ethnic marketing theory, practice and entrepreneurship - Pires, Guilherme D. 19XX-; Stanton, P. John (Routledge Taylor & Francis Group, 2019)
Includes bibliographical references and index
Keywords: Marktsegmentierung; Kulturvergleich; Marketing; Interkulturelles Marketing / (DE-627)741725770 / (DE-STW)29618-5; Zielgruppe / (DE-627)091402379 / (DE-STW)15859-2; Ethnische Gruppe / (DE-627)091358221 / (DE-STW)15918-5; Konsumentenverhalten / (DE-627)091371848 / (DE-STW)10300-3; Ethnic entrepreneurship