The science of why: decoding human motivation and transforming marketing strategy
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, New York
Palgrave Macmillan
2015
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=4001992 |
| Beschreibung: | Description based on print version record |
| Umfang: | 1 online resource (265 pages) |
| ISBN: | 9781137502049 |
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| 650 | 4 | |a Marketing |x Psychological aspects | |
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Datensatz im Suchindex
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:44:49Z |
| institution | BVB |
| isbn | 9781137502049 |
| language | English |
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| publisher | Palgrave Macmillan |
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| spelling | Forbes, David L. Verfasser aut The science of why decoding human motivation and transforming marketing strategy David Forbes First edition New York, New York Palgrave Macmillan 2015 2015 1 online resource (265 pages) txt rdacontent c rdamedia cr rdacarrier Description based on print version record Consumer behavior Motivation (Psychology) Marketing Psychological aspects Consumers Research Erscheint auch als Druck-Ausgabe Forbes, David L. Science of why : decoding human motivation and transforming marketing strategy New York, New York : Palgrave Macmillan, c2015 First edition vi, 254 pages 9781137502032 |
| spellingShingle | Forbes, David L. The science of why decoding human motivation and transforming marketing strategy Consumer behavior Motivation (Psychology) Marketing Psychological aspects Consumers Research |
| title | The science of why decoding human motivation and transforming marketing strategy |
| title_auth | The science of why decoding human motivation and transforming marketing strategy |
| title_exact_search | The science of why decoding human motivation and transforming marketing strategy |
| title_full | The science of why decoding human motivation and transforming marketing strategy David Forbes |
| title_fullStr | The science of why decoding human motivation and transforming marketing strategy David Forbes |
| title_full_unstemmed | The science of why decoding human motivation and transforming marketing strategy David Forbes |
| title_short | The science of why |
| title_sort | the science of why decoding human motivation and transforming marketing strategy |
| title_sub | decoding human motivation and transforming marketing strategy |
| topic | Consumer behavior Motivation (Psychology) Marketing Psychological aspects Consumers Research |
| topic_facet | Consumer behavior Motivation (Psychology) Marketing Psychological aspects Consumers Research |
| work_keys_str_mv | AT forbesdavidl thescienceofwhydecodinghumanmotivationandtransformingmarketingstrategy |