APA (7th ed.) Citation

Forbes, D. L. (2015). The science of why: Decoding human motivation and transforming marketing strategy (First edition.). Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Forbes, David L. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. First edition. New York, New York: Palgrave Macmillan, 2015.

MLA (9th ed.) Citation

Forbes, David L. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. First edition. Palgrave Macmillan, 2015.