Verfügbarkeit: Political marketing | Technische Universität München

Political marketing: theory and concepts

Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Ormrod, Robert P. 1975- (VerfasserIn), Henneberg, Stephan (VerfasserIn), O'Shaughnessy, Nicholas Jackson 1954- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Los Angeles SAGE 2013
Schriftenreihe:	SAGE advanced marketing series
Schlagwörter:	Campaign management Marketing Politik Marketingtheorie Partei Lehrbuch
Links:	http://sk.sagepub.com/books/political-marketing http://sk.sagepub.com/books/political-marketing
Zusammenfassung:	Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing
Umfang:	x, 209 pages illustrations
ISBN:	9781473914827

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV046131643
003	DE-604
005	20200917
007	cr\|uuu---uuuuu
008	190829s2013 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9781473914827 \|c Online \|9 978-1-4739-1482-7
035			\|a (ZDB-96-SKC)EDZ0000996614
035			\|a (OCoLC)906537956
035			\|a (DE-599)BVBBV046131643
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-706
082	0		\|a 324.7 \|2 23
084			\|a MF 1000 \|0 (DE-625)122658: \|2 rvk
100	1		\|a Ormrod, Robert P. \|d 1975- \|e Verfasser \|0 (DE-588)1035291495 \|4 aut
245	1	0	\|a Political marketing \|b theory and concepts \|c Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy
264		1	\|a Los Angeles \|b SAGE \|c 2013
300			\|a x, 209 pages \|b illustrations
336			\|b txt \|2 rdacontent
336			\|b sti \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a SAGE advanced marketing series
505	8		\|a Includes bibliographical references
520			\|a Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing
650		4	\|a Campaign management
650		4	\|a Marketing
650	0	7	\|a Politik \|0 (DE-588)4046514-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingtheorie \|0 (DE-588)4168911-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Partei \|0 (DE-588)4044737-6 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Partei \|0 (DE-588)4044737-6 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	2	\|a Politik \|0 (DE-588)4046514-7 \|D s
689	0	3	\|a Marketingtheorie \|0 (DE-588)4168911-2 \|D s
689	0		\|8 2\p \|5 DE-604
700	1		\|a Henneberg, Stephan \|0 (DE-588)171710282 \|4 aut
700	1		\|a O'Shaughnessy, Nicholas Jackson \|d 1954- \|0 (DE-588)17058500X \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 9780857025814
856	4	0	\|u http://sk.sagepub.com/books/political-marketing \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-96-SKC
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-031512029
966	e		\|u http://sk.sagepub.com/books/political-marketing \|l DE-706 \|p ZDB-96-SKC \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1818986004251410432
any_adam_object
author	Ormrod, Robert P. 1975- Henneberg, Stephan O'Shaughnessy, Nicholas Jackson 1954-
author_GND	(DE-588)1035291495 (DE-588)171710282 (DE-588)17058500X
author_facet	Ormrod, Robert P. 1975- Henneberg, Stephan O'Shaughnessy, Nicholas Jackson 1954-
author_role	aut aut aut
author_sort	Ormrod, Robert P. 1975-
author_variant	r p o rp rpo s h sh n j o nj njo
building	Verbundindex
bvnumber	BV046131643
classification_rvk	MF 1000
collection	ZDB-96-SKC
contents	Includes bibliographical references
ctrlnum	(ZDB-96-SKC)EDZ0000996614 (OCoLC)906537956 (DE-599)BVBBV046131643
dewey-full	324.7
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.7
dewey-search	324.7
dewey-sort	3324.7
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02456nam a2200577zc 4500</leader><controlfield tag="001">BV046131643</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200917 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">190829s2013 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781473914827</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4739-1482-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000996614</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)906537956</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046131643</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">324.7</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MF 1000</subfield><subfield code="0">(DE-625)122658:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ormrod, Robert P.</subfield><subfield code="d">1975-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1035291495</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Political marketing</subfield><subfield code="b">theory and concepts</subfield><subfield code="c">Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">SAGE</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 209 pages</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">SAGE advanced marketing series</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Campaign management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Partei</subfield><subfield code="0">(DE-588)4044737-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Partei</subfield><subfield code="0">(DE-588)4044737-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Henneberg, Stephan</subfield><subfield code="0">(DE-588)171710282</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">O'Shaughnessy, Nicholas Jackson</subfield><subfield code="d">1954-</subfield><subfield code="0">(DE-588)17058500X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780857025814</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/political-marketing</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031512029</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/political-marketing</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	1\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV046131643
illustrated	Illustrated
indexdate	2024-12-20T18:43:54Z
institution	BVB
isbn	9781473914827
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031512029
oclc_num	906537956
open_access_boolean
owner	DE-706
owner_facet	DE-706
physical	x, 209 pages illustrations
psigel	ZDB-96-SKC
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	SAGE
record_format	marc
series2	SAGE advanced marketing series
spelling	Ormrod, Robert P. 1975- Verfasser (DE-588)1035291495 aut Political marketing theory and concepts Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy Los Angeles SAGE 2013 x, 209 pages illustrations txt rdacontent sti rdacontent c rdamedia cr rdacarrier SAGE advanced marketing series Includes bibliographical references Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing Campaign management Marketing Politik (DE-588)4046514-7 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Partei (DE-588)4044737-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Partei (DE-588)4044737-6 s Marketing (DE-588)4037589-4 s Politik (DE-588)4046514-7 s Marketingtheorie (DE-588)4168911-2 s 2\p DE-604 Henneberg, Stephan (DE-588)171710282 aut O'Shaughnessy, Nicholas Jackson 1954- (DE-588)17058500X aut Erscheint auch als Druck-Ausgabe 9780857025814 http://sk.sagepub.com/books/political-marketing Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ormrod, Robert P. 1975- Henneberg, Stephan O'Shaughnessy, Nicholas Jackson 1954- Political marketing theory and concepts Includes bibliographical references Campaign management Marketing Politik (DE-588)4046514-7 gnd Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd Partei (DE-588)4044737-6 gnd
subject_GND	(DE-588)4046514-7 (DE-588)4168911-2 (DE-588)4037589-4 (DE-588)4044737-6 (DE-588)4123623-3
title	Political marketing theory and concepts
title_auth	Political marketing theory and concepts
title_exact_search	Political marketing theory and concepts
title_full	Political marketing theory and concepts Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy
title_fullStr	Political marketing theory and concepts Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy
title_full_unstemmed	Political marketing theory and concepts Robert Ormrod, Stephan C.M. Henneberg and Nicholas J. O'Shaughnessy
title_short	Political marketing
title_sort	political marketing theory and concepts
title_sub	theory and concepts
topic	Campaign management Marketing Politik (DE-588)4046514-7 gnd Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd Partei (DE-588)4044737-6 gnd
topic_facet	Campaign management Marketing Politik Marketingtheorie Partei Lehrbuch
url	http://sk.sagepub.com/books/political-marketing
work_keys_str_mv	AT ormrodrobertp politicalmarketingtheoryandconcepts AT hennebergstephan politicalmarketingtheoryandconcepts AT oshaughnessynicholasjackson politicalmarketingtheoryandconcepts

Verfügbarkeit

‌

Online lesen