Dictionary of marketing communications:
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Schlagwörter: | |
| Links: | http://sk.sagepub.com/reference/dictionary-of-marketing-communications http://sk.sagepub.com/reference/dictionary-of-marketing-communications |
| Zusammenfassung: | With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession |
| Umfang: | v, 249 p. |
| ISBN: | 9781452229669 |
Internformat
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Datensatz im Suchindex
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| spelling | Govoni, Norman A. P. Verfasser aut Dictionary of marketing communications Norman A. Govoni v, 249 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780761927716 http://sk.sagepub.com/reference/dictionary-of-marketing-communications Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Govoni, Norman A. P. Dictionary of marketing communications Includes bibliographical references Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4066724-8 |
| title | Dictionary of marketing communications |
| title_auth | Dictionary of marketing communications |
| title_exact_search | Dictionary of marketing communications |
| title_full | Dictionary of marketing communications Norman A. Govoni |
| title_fullStr | Dictionary of marketing communications Norman A. Govoni |
| title_full_unstemmed | Dictionary of marketing communications Norman A. Govoni |
| title_short | Dictionary of marketing communications |
| title_sort | dictionary of marketing communications |
| topic | Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation Wörterbuch |
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