Sales forecasting management: a demand management approach
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Edition: | 2nd ed |
| Subjects: | |
| Links: | http://sk.sagepub.com/books/sales-forecasting-management-2e http://sk.sagepub.com/books/sales-forecasting-management-2e |
| Summary: | Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, |
| Physical Description: | xv, 347 p. ill |
| ISBN: | 9781452204444 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046131215 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190829s2005 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9781452204444 |c Online |9 978-1-4522-0444-4 | ||
| 035 | |a (ZDB-96-SKC)EDZ0000072034 | ||
| 035 | |a (OCoLC)1007861179 | ||
| 035 | |a (DE-599)BVBBV046131215 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 658.818 |2 23 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Mentzer, John T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sales forecasting management |b a demand management approach |c John T. Mentzer, Mark A. Moon |
| 250 | |a 2nd ed | ||
| 300 | |a xv, 347 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, | ||
| 650 | 4 | |a Sales forecasting | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Absatzprognose |0 (DE-588)4252783-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Absatzprognose |0 (DE-588)4252783-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Moon, Mark A. |d 1955- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781412905718 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/books/sales-forecasting-management-2e |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031511601 | |
| 966 | e | |u http://sk.sagepub.com/books/sales-forecasting-management-2e |l DE-706 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1818986003454492672 |
|---|---|
| any_adam_object | |
| author | Mentzer, John T. |
| author_facet | Mentzer, John T. |
| author_role | aut |
| author_sort | Mentzer, John T. |
| author_variant | j t m jt jtm |
| building | Verbundindex |
| bvnumber | BV046131215 |
| classification_rvk | QP 612 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000072034 (OCoLC)1007861179 (DE-599)BVBBV046131215 |
| dewey-full | 658.818 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.818 |
| dewey-search | 658.818 |
| dewey-sort | 3658.818 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02131nam a2200481zc 4500</leader><controlfield tag="001">BV046131215</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190829s2005 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452204444</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4522-0444-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000072034</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1007861179</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046131215</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.818</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mentzer, John T.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sales forecasting management</subfield><subfield code="b">a demand management approach</subfield><subfield code="c">John T. Mentzer, Mark A. Moon</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 347 p.</subfield><subfield code="b">ill</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales forecasting</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moon, Mark A.</subfield><subfield code="d">1955-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781412905718</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/sales-forecasting-management-2e</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031511601</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/sales-forecasting-management-2e</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046131215 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:43:53Z |
| institution | BVB |
| isbn | 9781452204444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511601 |
| oclc_num | 1007861179 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xv, 347 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| record_format | marc |
| spelling | Mentzer, John T. Verfasser aut Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon 2nd ed xv, 347 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, Sales forecasting Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Absatzprognose (DE-588)4252783-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Absatzprognose (DE-588)4252783-1 s 1\p DE-604 Moon, Mark A. 1955- Sonstige oth Erscheint auch als Druck-Ausgabe 9781412905718 http://sk.sagepub.com/books/sales-forecasting-management-2e Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mentzer, John T. Sales forecasting management a demand management approach Includes bibliographical references and index Sales forecasting Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Absatzprognose (DE-588)4252783-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4252783-1 |
| title | Sales forecasting management a demand management approach |
| title_auth | Sales forecasting management a demand management approach |
| title_exact_search | Sales forecasting management a demand management approach |
| title_full | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_fullStr | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_full_unstemmed | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_short | Sales forecasting management |
| title_sort | sales forecasting management a demand management approach |
| title_sub | a demand management approach |
| topic | Sales forecasting Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Absatzprognose (DE-588)4252783-1 gnd |
| topic_facet | Sales forecasting Marketing research Marketing Management Marketingmanagement Absatzprognose |
| url | http://sk.sagepub.com/books/sales-forecasting-management-2e |
| work_keys_str_mv | AT mentzerjohnt salesforecastingmanagementademandmanagementapproach AT moonmarka salesforecastingmanagementademandmanagementapproach |