Understanding digital marketing marketing strategies for engaging the digital generation - Ryan, Damian (Kogan Page Ltd, 2016)
Revised edition of the author's Understanding digital marketing, [2014]
Description based on print version record and CIP data provided by publisher; resource not viewed
Keywords: BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; BUSINESS & ECONOMICS / Advertising & Promotion; Internet marketing; Social media; Strategic planning; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Internet marketing -- Social media -- Strategic planning; Strategisches Management; Marketing; World Wide Web 2.0; Online-Marketing