Leveraging computer-mediated marketing environments:
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
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Internformat
MARC
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:43:03Z |
| institution | BVB |
| isbn | 9781522573456 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476977 |
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| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Leveraging computer-mediated marketing environments Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects |
| title | Leveraging computer-mediated marketing environments |
| title_auth | Leveraging computer-mediated marketing environments |
| title_exact_search | Leveraging computer-mediated marketing environments |
| title_full | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors |
| title_fullStr | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors |
| title_full_unstemmed | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors |
| title_short | Leveraging computer-mediated marketing environments |
| title_sort | leveraging computer mediated marketing environments |
| topic | Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects |
| topic_facet | Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |
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