Advertising theory:
Gespeichert in:
Weitere beteiligte Personen: | , |
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Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
New York ; London
Routledge
2019
|
Ausgabe: | Second edition |
Schriftenreihe: | Routledge communication series
|
Schlagwörter: | |
Umfang: | xx, 548 Seiten Diagramme |
ISBN: | 9780815382508 |
Internformat
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245 | 1 | 0 | |a Advertising theory |c edited by Shelly Rodgers and Esther Thorson |
250 | |a Second edition | ||
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Datensatz im Suchindex
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any_adam_object | |
author2 | Rodgers, Shelly 1965- Thorson, Esther |
author2_role | edt edt |
author2_variant | s r sr e t et |
author_GND | (DE-588)1058272586 (DE-588)111925065X |
author_facet | Rodgers, Shelly 1965- Thorson, Esther |
building | Verbundindex |
bvnumber | BV046078231 |
classification_rvk | AP 17200 QP 631 |
ctrlnum | (OCoLC)1105814623 (DE-599)BVBBV046078231 |
discipline | Allgemeines Wirtschaftswissenschaften |
edition | Second edition |
format | Book |
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id | DE-604.BV046078231 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T18:42:33Z |
institution | BVB |
isbn | 9780815382508 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031459380 |
oclc_num | 1105814623 |
open_access_boolean | |
owner | DE-1050 DE-1051 DE-11 DE-N2 |
owner_facet | DE-1050 DE-1051 DE-11 DE-N2 |
physical | xx, 548 Seiten Diagramme |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Routledge |
record_format | marc |
series2 | Routledge communication series |
spelling | Advertising theory edited by Shelly Rodgers and Esther Thorson Second edition New York ; London Routledge 2019 xx, 548 Seiten Diagramme txt rdacontent sti rdacontent n rdamedia nc rdacarrier Routledge communication series Advertising Advertising fast Theorie (DE-588)4059787-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Theorie (DE-588)4059787-8 s DE-604 Rodgers, Shelly 1965- (DE-588)1058272586 edt Thorson, Esther (DE-588)111925065X edt Erscheint auch als Druck-Ausgabe, hbk 978-0-8153-8249-2 Erscheint auch als Online-Ausgabe 978-1-351-20831-4 |
spellingShingle | Advertising theory Advertising Advertising fast Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4059787-8 (DE-588)4065541-6 |
title | Advertising theory |
title_auth | Advertising theory |
title_exact_search | Advertising theory |
title_full | Advertising theory edited by Shelly Rodgers and Esther Thorson |
title_fullStr | Advertising theory edited by Shelly Rodgers and Esther Thorson |
title_full_unstemmed | Advertising theory edited by Shelly Rodgers and Esther Thorson |
title_short | Advertising theory |
title_sort | advertising theory |
topic | Advertising Advertising fast Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Advertising Theorie Werbung |
work_keys_str_mv | AT rodgersshelly advertisingtheory AT thorsonesther advertisingtheory |