Advertising theory:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge
2019
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Routledge communication series
|
| Schlagwörter: | |
| Umfang: | xx, 548 Seiten Diagramme |
| ISBN: | 9780815382508 |
Internformat
MARC
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| 245 | 1 | 0 | |a Advertising theory |c edited by Shelly Rodgers and Esther Thorson |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York ; London |b Routledge |c 2019 | |
| 300 | |a xx, 548 Seiten |b Diagramme | ||
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| 650 | 4 | |a Advertising | |
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| 700 | 1 | |a Thorson, Esther |0 (DE-588)111925065X |4 edt | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-351-20831-4 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031459380 | |
Datensatz im Suchindex
| _version_ | 1818985919526469632 |
|---|---|
| any_adam_object | |
| author2 | Rodgers, Shelly 1965- Thorson, Esther |
| author2_role | edt edt |
| author2_variant | s r sr e t et |
| author_GND | (DE-588)1058272586 (DE-588)111925065X |
| author_facet | Rodgers, Shelly 1965- Thorson, Esther |
| building | Verbundindex |
| bvnumber | BV046078231 |
| classification_rvk | AP 17200 QP 631 |
| ctrlnum | (OCoLC)1105814623 (DE-599)BVBBV046078231 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV046078231 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:42:33Z |
| institution | BVB |
| isbn | 9780815382508 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031459380 |
| oclc_num | 1105814623 |
| open_access_boolean | |
| owner | DE-1050 DE-1051 DE-11 DE-N2 |
| owner_facet | DE-1050 DE-1051 DE-11 DE-N2 |
| physical | xx, 548 Seiten Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge communication series |
| spelling | Advertising theory edited by Shelly Rodgers and Esther Thorson Second edition New York ; London Routledge 2019 xx, 548 Seiten Diagramme txt rdacontent sti rdacontent n rdamedia nc rdacarrier Routledge communication series Advertising Advertising fast Theorie (DE-588)4059787-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Theorie (DE-588)4059787-8 s DE-604 Rodgers, Shelly 1965- (DE-588)1058272586 edt Thorson, Esther (DE-588)111925065X edt Erscheint auch als Druck-Ausgabe, hbk 978-0-8153-8249-2 Erscheint auch als Online-Ausgabe 978-1-351-20831-4 |
| spellingShingle | Advertising theory Advertising Advertising fast Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4059787-8 (DE-588)4065541-6 |
| title | Advertising theory |
| title_auth | Advertising theory |
| title_exact_search | Advertising theory |
| title_full | Advertising theory edited by Shelly Rodgers and Esther Thorson |
| title_fullStr | Advertising theory edited by Shelly Rodgers and Esther Thorson |
| title_full_unstemmed | Advertising theory edited by Shelly Rodgers and Esther Thorson |
| title_short | Advertising theory |
| title_sort | advertising theory |
| topic | Advertising Advertising fast Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Theorie Werbung |
| work_keys_str_mv | AT rodgersshelly advertisingtheory AT thorsonesther advertisingtheory |