Ethnic Marketing: Theory, Practice and Entrepreneurship
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton
Routledge
2018
|
| Series: | Routledge Studies in Marketing Ser
|
| Subjects: | |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (374 pages) |
| ISBN: | 9781315454887 |
Staff View
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Record in the Search Index
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| indexdate | 2024-12-20T18:42:29Z |
| institution | BVB |
| isbn | 9781315454887 |
| language | English |
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| publishDate | 2018 |
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| publisher | Routledge |
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| spelling | John Stanton, John Verfasser aut Ethnic Marketing Theory, Practice and Entrepreneurship Milton Routledge 2018 © 2019 1 online resource (374 pages) txt rdacontent c rdamedia cr rdacarrier Routledge Studies in Marketing Ser Description based on publisher supplied metadata and other sources Market segmentation Marketing-Cross-cultural studies Minority consumers Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kulturvergleich (DE-588)4114328-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktsegmentierung (DE-588)4037644-8 s Kulturvergleich (DE-588)4114328-0 s 1\p DE-604 Pires, Guilherme Sonstige oth Erscheint auch als Druck-Ausgabe John Stanton, John Ethnic Marketing : Theory, Practice and Entrepreneurship Milton : Routledge,c2018 9781138210608 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | John Stanton, John Ethnic Marketing Theory, Practice and Entrepreneurship Market segmentation Marketing-Cross-cultural studies Minority consumers Marktsegmentierung (DE-588)4037644-8 gnd Marketing (DE-588)4037589-4 gnd Kulturvergleich (DE-588)4114328-0 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4037589-4 (DE-588)4114328-0 |
| title | Ethnic Marketing Theory, Practice and Entrepreneurship |
| title_auth | Ethnic Marketing Theory, Practice and Entrepreneurship |
| title_exact_search | Ethnic Marketing Theory, Practice and Entrepreneurship |
| title_full | Ethnic Marketing Theory, Practice and Entrepreneurship |
| title_fullStr | Ethnic Marketing Theory, Practice and Entrepreneurship |
| title_full_unstemmed | Ethnic Marketing Theory, Practice and Entrepreneurship |
| title_short | Ethnic Marketing |
| title_sort | ethnic marketing theory practice and entrepreneurship |
| title_sub | Theory, Practice and Entrepreneurship |
| topic | Market segmentation Marketing-Cross-cultural studies Minority consumers Marktsegmentierung (DE-588)4037644-8 gnd Marketing (DE-588)4037589-4 gnd Kulturvergleich (DE-588)4114328-0 gnd |
| topic_facet | Market segmentation Marketing-Cross-cultural studies Minority consumers Marktsegmentierung Marketing Kulturvergleich |
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