Marketing ethics & society:
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC
SAGE
[2015]
|
| Edition: | First published |
| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5601699 |
| Summary: | Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (xiii, 300 Seiten) Illustrationen |
| ISBN: | 9781473934023 |
Staff View
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Record in the Search Index
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| author | Eagle, Lynne C. |
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| dewey-full | 174.96588 |
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| dewey-raw | 174.96588 |
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| discipline | Philosophie |
| edition | First published |
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| spelling | Eagle, Lynne C. Verfasser (DE-588)171856120 aut Marketing ethics & society Lynne Eagle & Stephan Dahl First published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC SAGE [2015] © 2015 1 Online-Ressource (xiii, 300 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges Marketing (DE-588)4037589-4 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s 2\p DE-604 Dahl, Stephan 1971- Sonstige (DE-588)1054428476 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-44629-661-5 (DE-604)BV043226662 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Marketing ethics & society |
| title_auth | Marketing ethics & society |
| title_exact_search | Marketing ethics & society |
| title_full | Marketing ethics & society Lynne Eagle & Stephan Dahl |
| title_fullStr | Marketing ethics & society Lynne Eagle & Stephan Dahl |
| title_full_unstemmed | Marketing ethics & society Lynne Eagle & Stephan Dahl |
| title_short | Marketing ethics & society |
| title_sort | marketing ethics society |
| topic | Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Marketing Ethik Aufsatzsammlung |
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