Handbook on customer centricity: strategies for building a customer-centric organization
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK
Edward Elgar Publishing
[2019]
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| Subjects: | |
| Physical Description: | xvi, 349 Seiten Illustrationen, Diagramme |
| ISBN: | 9781788113595 |
Staff View
MARC
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| 245 | 1 | 0 | |a Handbook on customer centricity |b strategies for building a customer-centric organization |c edited by Rober W. Palmatier (Forster School of Business, University of Washington, USA), Christine Moorman (Fuqua School of Business, Duke University, USA), Ju-Yeon Lee (Ivy College Of Business, Iowa State University, USA) |
| 264 | 1 | |a Cheltenham, UK |b Edward Elgar Publishing |c [2019] | |
| 300 | |a xvi, 349 Seiten |b Illustrationen, Diagramme | ||
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Record in the Search Index
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| any_adam_object | |
| author2 | Palmatier, Robert W. Moorman, Christine Lee, Ju-Yeon |
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| building | Verbundindex |
| bvnumber | BV046042156 |
| classification_rvk | QP 342 QP 343 QP 620 |
| ctrlnum | (OCoLC)1118987642 (DE-599)BVBBV046042156 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046042156 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:41:38Z |
| institution | BVB |
| isbn | 9781788113595 |
| language | English |
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| physical | xvi, 349 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | Edward Elgar Publishing |
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| spelling | Palmatier, Robert W. (DE-588)1081904445 edt Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier (Forster School of Business, University of Washington, USA), Christine Moorman (Fuqua School of Business, Duke University, USA), Ju-Yeon Lee (Ivy College Of Business, Iowa State University, USA) Cheltenham, UK Edward Elgar Publishing [2019] xvi, 349 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Kundenbindung (DE-588)4384508-3 gnd rswk-swf Organisationsstruktur (DE-588)4115464-2 gnd rswk-swf Reorganisation (DE-588)4115744-8 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kundenorientierung (DE-588)4316837-1 s Organisationsstruktur (DE-588)4115464-2 s Reorganisation (DE-588)4115744-8 s 1\p DE-604 Kundenbindung (DE-588)4384508-3 s Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s 2\p DE-604 Moorman, Christine (DE-588)17095370X edt Lee, Ju-Yeon (DE-588)1020511117 edt Erscheint auch als Online-Ausgabe 978-1-78811-360-1 (DE-604)BV046340276 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook on customer centricity strategies for building a customer-centric organization Kundenbindung (DE-588)4384508-3 gnd Organisationsstruktur (DE-588)4115464-2 gnd Reorganisation (DE-588)4115744-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4115464-2 (DE-588)4115744-8 (DE-588)4236865-0 (DE-588)4316837-1 (DE-588)4789127-0 (DE-588)4143413-4 |
| title | Handbook on customer centricity strategies for building a customer-centric organization |
| title_auth | Handbook on customer centricity strategies for building a customer-centric organization |
| title_exact_search | Handbook on customer centricity strategies for building a customer-centric organization |
| title_full | Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier (Forster School of Business, University of Washington, USA), Christine Moorman (Fuqua School of Business, Duke University, USA), Ju-Yeon Lee (Ivy College Of Business, Iowa State University, USA) |
| title_fullStr | Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier (Forster School of Business, University of Washington, USA), Christine Moorman (Fuqua School of Business, Duke University, USA), Ju-Yeon Lee (Ivy College Of Business, Iowa State University, USA) |
| title_full_unstemmed | Handbook on customer centricity strategies for building a customer-centric organization edited by Rober W. Palmatier (Forster School of Business, University of Washington, USA), Christine Moorman (Fuqua School of Business, Duke University, USA), Ju-Yeon Lee (Ivy College Of Business, Iowa State University, USA) |
| title_short | Handbook on customer centricity |
| title_sort | handbook on customer centricity strategies for building a customer centric organization |
| title_sub | strategies for building a customer-centric organization |
| topic | Kundenbindung (DE-588)4384508-3 gnd Organisationsstruktur (DE-588)4115464-2 gnd Reorganisation (DE-588)4115744-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Kundenbindung Organisationsstruktur Reorganisation Kundenmanagement Kundenorientierung Beziehungsmarketing Aufsatzsammlung |
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