APA (7th ed.) Citation

Siggelkow, N., & Terwiesch, C. (2019). Connected Strategy: Building continuous customer relationships for competitive advantage. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Siggelkow, Nicolaj, and Christian Terwiesch. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Boston, Massachusetts: Harvard Business Review Press, 2019.

MLA (9th ed.) Citation

Siggelkow, Nicolaj, and Christian Terwiesch. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Harvard Business Review Press, 2019.