Siggelkow, N., & Terwiesch, C. (2019). Connected Strategy: Building continuous customer relationships for competitive advantage. Harvard Business Review Press.
Chicago-Zitierstil (17. Ausg.)Siggelkow, Nicolaj, und Christian Terwiesch. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Boston, Massachusetts: Harvard Business Review Press, 2019.
MLA-Zitierstil (9. Ausg.)Siggelkow, Nicolaj, und Christian Terwiesch. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Harvard Business Review Press, 2019.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.