Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapt...
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| Other Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Blue Ridge Summit, PA
Multilingual Matters
[2018]
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| Subjects: | |
| Links: | https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 https://doi.org/10.21832/9781788921879 |
| Summary: | This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 19. Feb 2019) |
| Physical Description: | 1 online resource |
| ISBN: | 9781788921879 |
| DOI: | 10.21832/9781788921879 |
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| spelling | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization Lutz Küster, Stephan Breidbach, Barbara Schmenk Blue Ridge Summit, PA Multilingual Matters [2018] © 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 19. Feb 2019) This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts In English academic self-promotion academic writing Language Education Language Marketisation self-branding Sloganization Jargon (Terminology) Language and languages Study and teaching Forschungsrichtung (DE-588)4513265-3 gnd rswk-swf Slogan (DE-588)4401947-6 gnd rswk-swf Fremdsprachenunterricht (DE-588)4018428-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Fremdsprachenunterricht (DE-588)4018428-6 s Forschungsrichtung (DE-588)4513265-3 s Slogan (DE-588)4401947-6 s 2\p DE-604 Breidbach, Stephan edt Küster, Lutz edt Schmenk, Barbara edt https://doi.org/10.21832/9781788921879 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization academic self-promotion academic writing Language Education Language Marketisation self-branding Sloganization Jargon (Terminology) Language and languages Study and teaching Forschungsrichtung (DE-588)4513265-3 gnd Slogan (DE-588)4401947-6 gnd Fremdsprachenunterricht (DE-588)4018428-6 gnd |
| subject_GND | (DE-588)4513265-3 (DE-588)4401947-6 (DE-588)4018428-6 (DE-588)4143413-4 |
| title | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization |
| title_auth | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization |
| title_exact_search | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization |
| title_full | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization Lutz Küster, Stephan Breidbach, Barbara Schmenk |
| title_fullStr | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization Lutz Küster, Stephan Breidbach, Barbara Schmenk |
| title_full_unstemmed | Sloganization in Language Education Discourse Conceptual Thinking in the Age of Academic Marketization Lutz Küster, Stephan Breidbach, Barbara Schmenk |
| title_short | Sloganization in Language Education Discourse |
| title_sort | sloganization in language education discourse conceptual thinking in the age of academic marketization |
| title_sub | Conceptual Thinking in the Age of Academic Marketization |
| topic | academic self-promotion academic writing Language Education Language Marketisation self-branding Sloganization Jargon (Terminology) Language and languages Study and teaching Forschungsrichtung (DE-588)4513265-3 gnd Slogan (DE-588)4401947-6 gnd Fremdsprachenunterricht (DE-588)4018428-6 gnd |
| topic_facet | academic self-promotion academic writing Language Education Language Marketisation self-branding Sloganization Jargon (Terminology) Language and languages Study and teaching Forschungsrichtung Slogan Fremdsprachenunterricht Aufsatzsammlung |
| url | https://doi.org/10.21832/9781788921879 |
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