Skip to content
TUM Library
OPAC
Universitätsbibliothek
Technische Universität München
  • Temporarily saved: 0 temporarily saved (Full)
  • Help
    • Contact
    • Search Tips
    • Interlibary loan info
  • Chat
  • Tools
    • Search History
    • Open Interlibary Loan
    • Recommend a Purchase
  • Deutsch
  • Account

    Account

    • Borrowed Items
    • Requested Items
    • Fees
    • Profile
    • Search History
  • Log Out
  • Login
  • Books & Journals
  • Papers
Advanced
  • Email marketing in a digital w...
  • Cite this
  • Email this
  • Print
  • Export Record
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
    • Export to BibTeX
    • Export to RIS
  • Add to favorites
  • Save temporarily Remove from Book Bag
  • Permalink
Export Ready — 
Cover Image
Saved in:
Bibliographic Details
Main Authors: Hanna, Richard (Author), Swain, Scott D. (Author), Smith, Jason (Author)
Format: Electronic eBook
Language:English
Published: New York Business Expert Press 2016
Edition:First edition
Series:Digital and social media marketing and advertising collection
Subjects:
Internet marketing
Electronic mail messages
E-Mail
Marketing
Links:https://portal.igpublish.com/iglibrary/search/BEPB0000455.html
http://portal.igpublish.com/iglibrary/search/BEPB0000455.html
http://portal.igpublish.com/iglibrary/search/BEPB0000455.html
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1136576
http://portal.igpublish.com/iglibrary/search/BEPB0000455.html
http://portal.igpublish.com/iglibrary/search/BEPB0000455.html
Item Description:Includes bibliographical references and index
Physical Description:1 Online-Ressource (129 Seiten)
ISBN:9781606499931
Staff View

MARC

LEADER 00000nam a2200000zc 4500
001 BV045876161
003 DE-604
005 20240418
007 cr|uuu---uuuuu
008 190514s2016 xx o|||| 00||| eng d
020 |a 9781606499931  |9 978-1-60649-993-1 
035 |a (ZDB-191-BEX)11139334 
035 |a (OCoLC)935736448 
035 |a (DE-599)BVBBV045876161 
040 |a DE-604  |b ger  |e rda 
041 0 |a eng 
049 |a DE-863  |a DE-862  |a DE-92  |a DE-91  |a DE-706 
082 0 |a 658.872  |2 23 
084 |a QP 600  |0 (DE-625)141905:  |2 rvk 
100 1 |a Hanna, Richard  |e Verfasser  |0 (DE-588)1078409196  |4 aut 
245 1 0 |a Email marketing in a digital world  |b the basics and beyond  |c Richard C. Hanna, Scott D. Swain, Jason Smith 
250 |a First edition 
264 1 |a New York  |b Business Expert Press  |c 2016 
300 |a 1 Online-Ressource (129 Seiten) 
336 |b txt  |2 rdacontent 
337 |b c  |2 rdamedia 
338 |b cr  |2 rdacarrier 
490 0 |a Digital and social media marketing and advertising collection 
500 |a Includes bibliographical references and index 
650 4 |a Internet marketing 
650 4 |a Electronic mail messages 
650 0 7 |a E-Mail  |0 (DE-588)4191427-2  |2 gnd  |9 rswk-swf 
650 0 7 |a Marketing  |0 (DE-588)4037589-4  |2 gnd  |9 rswk-swf 
689 0 0 |a Marketing  |0 (DE-588)4037589-4  |D s 
689 0 1 |a E-Mail  |0 (DE-588)4191427-2  |D s 
689 0 |5 DE-604 
700 1 |a Swain, Scott D.  |4 aut 
700 1 |a Smith, Jason  |4 aut 
776 0 8 |i Erscheint auch als  |n Druck-Ausgabe  |z 978-1-60649-992-4 
856 4 0 |u http://portal.igpublish.com/iglibrary/search/BEPB0000455.html  |x Verlag  |z URL des Erstveröffentlichers  |3 Volltext 
912 |a ZDB-191-BEX 
912 |a ZDB-4-NLEBK 
943 1 |a oai:aleph.bib-bvb.de:BVB01-031259378 
966 e |u https://portal.igpublish.com/iglibrary/search/BEPB0000455.html  |l DE-92  |p ZDB-191-BEX  |q FHN_PDA_BEX_Kauf  |x Verlag  |3 Volltext 
966 e |u http://portal.igpublish.com/iglibrary/search/BEPB0000455.html  |l DE-863  |p ZDB-191-BEX  |x Verlag  |3 Volltext 
966 e |u http://portal.igpublish.com/iglibrary/search/BEPB0000455.html  |l DE-862  |p ZDB-191-BEX  |x Verlag  |3 Volltext 
966 e |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1136576  |l DE-91  |p ZDB-4-NLEBK  |q TUM_PDA_EBSCOBAE_Kauf  |x Aggregator  |3 Volltext 
966 e |u http://portal.igpublish.com/iglibrary/search/BEPB0000455.html  |l DE-706  |p ZDB-191-BEX  |x Verlag  |3 Volltext 

Record in the Search Index

DE-BY-TUM_katkey 2601718
_version_ 1821936231605338112
any_adam_object
author Hanna, Richard
Swain, Scott D.
Smith, Jason
author_GND (DE-588)1078409196
author_facet Hanna, Richard
Swain, Scott D.
Smith, Jason
author_role aut
aut
aut
author_sort Hanna, Richard
author_variant r h rh
s d s sd sds
j s js
building Verbundindex
bvnumber BV045876161
classification_rvk QP 600
collection ZDB-191-BEX
ZDB-4-NLEBK
ctrlnum (ZDB-191-BEX)11139334
(OCoLC)935736448
(DE-599)BVBBV045876161
dewey-full 658.872
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.872
dewey-search 658.872
dewey-sort 3658.872
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
edition First edition
format Electronic
eBook
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02411nam a2200541zc 4500</leader><controlfield tag="001">BV045876161</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240418 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2016 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606499931</subfield><subfield code="9">978-1-60649-993-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)11139334</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)935736448</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045876161</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hanna, Richard</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1078409196</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Email marketing in a digital world</subfield><subfield code="b">the basics and beyond</subfield><subfield code="c">Richard C. Hanna, Scott D. Swain, Jason Smith</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (129 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Digital and social media marketing and advertising collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic mail messages</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">E-Mail</subfield><subfield code="0">(DE-588)4191427-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">E-Mail</subfield><subfield code="0">(DE-588)4191427-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Swain, Scott D.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Smith, Jason</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-60649-992-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000455.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259378</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000455.html</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="q">FHN_PDA_BEX_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000455.html</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000455.html</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=1136576</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000455.html</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id DE-604.BV045876161
illustrated Not Illustrated
indexdate 2024-12-20T18:37:17Z
institution BVB
isbn 9781606499931
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-031259378
oclc_num 935736448
open_access_boolean
owner DE-863
DE-BY-FWS
DE-862
DE-BY-FWS
DE-92
DE-91
DE-BY-TUM
DE-706
owner_facet DE-863
DE-BY-FWS
DE-862
DE-BY-FWS
DE-92
DE-91
DE-BY-TUM
DE-706
physical 1 Online-Ressource (129 Seiten)
psigel ZDB-191-BEX
ZDB-4-NLEBK
ZDB-191-BEX FHN_PDA_BEX_Kauf
ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf
publishDate 2016
publishDateSearch 2016
publishDateSort 2016
publisher Business Expert Press
record_format marc
series2 Digital and social media marketing and advertising collection
spellingShingle Hanna, Richard
Swain, Scott D.
Smith, Jason
Email marketing in a digital world the basics and beyond
Internet marketing
Electronic mail messages
E-Mail (DE-588)4191427-2 gnd
Marketing (DE-588)4037589-4 gnd
subject_GND (DE-588)4191427-2
(DE-588)4037589-4
title Email marketing in a digital world the basics and beyond
title_auth Email marketing in a digital world the basics and beyond
title_exact_search Email marketing in a digital world the basics and beyond
title_full Email marketing in a digital world the basics and beyond Richard C. Hanna, Scott D. Swain, Jason Smith
title_fullStr Email marketing in a digital world the basics and beyond Richard C. Hanna, Scott D. Swain, Jason Smith
title_full_unstemmed Email marketing in a digital world the basics and beyond Richard C. Hanna, Scott D. Swain, Jason Smith
title_short Email marketing in a digital world
title_sort email marketing in a digital world the basics and beyond
title_sub the basics and beyond
topic Internet marketing
Electronic mail messages
E-Mail (DE-588)4191427-2 gnd
Marketing (DE-588)4037589-4 gnd
topic_facet Internet marketing
Electronic mail messages
E-Mail
Marketing
url http://portal.igpublish.com/iglibrary/search/BEPB0000455.html
work_keys_str_mv AT hannarichard emailmarketinginadigitalworldthebasicsandbeyond
AT swainscottd emailmarketinginadigitalworldthebasicsandbeyond
AT smithjason emailmarketinginadigitalworldthebasicsandbeyond
  • Availability
Order (Login required)
Read online
  • Legal Notice
  • Data Privacy
  • Accessibility Statement
  • First Level Hotline