Managing your intellectual property assets:

Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion

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Bibliographic Details
Main Author: Shane, Scott Andrew 1964- (Author)
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2008
Edition:1st ed
Series:Entrepreneurship and small business management collection
Subjects:
Links:http://portal.igpublish.com/iglibrary/search/BEPB0000007.html
http://portal.igpublish.com/iglibrary/search/BEPB0000007.html
https://portal.igpublish.com/iglibrary/search/BEPB0000007.html
http://portal.igpublish.com/iglibrary/search/BEPB0000007.html
Summary:Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion
We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company
Item Description:Includes bibliographical references (p. 51-58) and index
Physical Description:Online-Ressource (ix, 63 p.)
ISBN:9781606490280
1606490281