Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
Springer
[2019]
|
| Subjects: | |
| Item Description: | Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss |
| Physical Description: | ix, 238 Seiten Diagramme |
| ISBN: | 9783030107932 |
Staff View
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| author_GND | (DE-588)123277248 (DE-588)122732367 |
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| id | DE-604.BV045565047 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:30:30Z |
| institution | BVB |
| isbn | 9783030107932 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030948730 |
| oclc_num | 1118986127 |
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| owner | DE-188 DE-521 DE-11 |
| owner_facet | DE-188 DE-521 DE-11 |
| physical | ix, 238 Seiten Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer |
| record_format | marc |
| spelling | Eisend, Martin 1968- Verfasser (DE-588)123277248 aut Grundlagen empirischer Forschung Research methodology in marketing theory development, empirical approaches and philosophy of science considerations Martin Eisend, Alfred Kuss Cham, Switzerland Springer [2019] ix, 238 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss Empirische Forschung (DE-588)4300400-3 gnd rswk-swf Theoriebildung (DE-588)4185105-5 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Wissenschaftstheorie (DE-588)4117665-0 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Wissenschaftstheorie (DE-588)4117665-0 s Theoriebildung (DE-588)4185105-5 s 1\p DE-604 Empirische Forschung (DE-588)4300400-3 s 2\p DE-604 Kuß, Alfred 1947- Sonstige (DE-588)122732367 oth Erscheint auch als Online-Ausgabe 978-3-030-10794-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Eisend, Martin 1968- Research methodology in marketing theory development, empirical approaches and philosophy of science considerations Empirische Forschung (DE-588)4300400-3 gnd Theoriebildung (DE-588)4185105-5 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Wissenschaftstheorie (DE-588)4117665-0 gnd |
| subject_GND | (DE-588)4300400-3 (DE-588)4185105-5 (DE-588)4069402-1 (DE-588)4117665-0 |
| title | Research methodology in marketing theory development, empirical approaches and philosophy of science considerations |
| title_alt | Grundlagen empirischer Forschung |
| title_auth | Research methodology in marketing theory development, empirical approaches and philosophy of science considerations |
| title_exact_search | Research methodology in marketing theory development, empirical approaches and philosophy of science considerations |
| title_full | Research methodology in marketing theory development, empirical approaches and philosophy of science considerations Martin Eisend, Alfred Kuss |
| title_fullStr | Research methodology in marketing theory development, empirical approaches and philosophy of science considerations Martin Eisend, Alfred Kuss |
| title_full_unstemmed | Research methodology in marketing theory development, empirical approaches and philosophy of science considerations Martin Eisend, Alfred Kuss |
| title_short | Research methodology in marketing |
| title_sort | research methodology in marketing theory development empirical approaches and philosophy of science considerations |
| title_sub | theory development, empirical approaches and philosophy of science considerations |
| topic | Empirische Forschung (DE-588)4300400-3 gnd Theoriebildung (DE-588)4185105-5 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Wissenschaftstheorie (DE-588)4117665-0 gnd |
| topic_facet | Empirische Forschung Theoriebildung Betriebswirtschaftslehre Wissenschaftstheorie |
| work_keys_str_mv | AT eisendmartin grundlagenempirischerforschung AT kußalfred grundlagenempirischerforschung AT eisendmartin researchmethodologyinmarketingtheorydevelopmentempiricalapproachesandphilosophyofscienceconsiderations AT kußalfred researchmethodologyinmarketingtheorydevelopmentempiricalapproachesandphilosophyofscienceconsiderations |