Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi
SAGE
2019
|
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030936164&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Includes bibliographical references |
| Physical Description: | xxxix, 650 Seiten Illustrationen, Diagramme |
| ISBN: | 9789352809585 |
Staff View
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| adam_text | CONTENTS List of Tables List of Figures List of Abbreviations Foreword: My Reflections about Jagdish Sheth by Philip Kotler Preface xiii xv xix xxiii xxvii Part I: Rethinking and Re-envisioning Marketing 1 Reimagine Marketing Yoram Jerry Wind 2 Daring to Understand and Change Thinking Gerald Zaltman 3 Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces Madhubalan Viswanathan 3 17 25 4 Advancing the Study of Marketing s Impacts on Society William L. Wilkie 39 5 Should Government Regulate Questionable Goods andServices? Philip Kotler 51 6 The Historical Roots of Marketing s Badge of Infamy Robert Winsor and David W. Stewart 64 Part II: Marketing for a Better World 7 8 Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line Rajan Varadarajan 79 Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid Amitava Chattopadhyay 93
viii / Handbook of Advances in Marketing in an Era of Disruptions 9 From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being 106 CB Bhattacharya 10 Sustainability as a Key Component of Marketing Strategy: A Societal Approach 119 Marcelo L. D. S. Gabriel 11 Pioneering Research on Sustainability 125 Omar Rodriguez Vila and Sundar Bharadwaj Part III: Managing Marketing in a Turbulent World 12 Organizing Marketing for an Era of Digital Turbulence 135 George S. Day 13 Harnessing Disruptions for Marketing Strategies 147 Rajeev Batra 14 Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs 153 Russell Belk 15 Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions 167 Yee Heng TAN and Srinivas K. Reddy 16 Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media 176 JoAnn Sciarrino, Jim Friedman, Todd Kirk, Kim Kitchings and John Prudente 17 Increasing Marketing s Impact: Making Everyone a Marketer 187 Edgar Leonard, Neil Bedwell and Nicholas Roth Part IV: Enhancing Customer Experience and Value 18 Innovating the Customer Experience 203 Ruth N. Bolton 19 Customer Centricity in the Digital Age: Rediscovering Value 215 G. Shainesh 20 The Contextual Nature of Value in Use Michael Kleinaltenkamp and Dimitri Dekanozishvili 223
Contents / ix 21 Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process 236 Thomas Werani 22 The 4 As of Marketing Framework and Social Network Platforms 249 Md Tarique Newaz, Dennis Arnett and Mayukh Dass 23 Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions Atul Parvatiyar, Naveen Donthu and Thomas W. Gruen 256 Part V: Understanding and Managing Customers 24 25 Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In Robert E. Spekman and Robert J. Thomas 269 Practical Tools and Frameworks for Customer Management in Business Marketing Douglas Bowman 280 26 Interactivity and International Business Håkan Håkansson and Ivan Snehota 295 27 Are You Ready for Relationship Marketing? It Is a Business Challenge Christian Grönroos 307 Trust in Persons, Organizations and Systems 318 28 W. Fred van Raaij 29 Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact Pierre R. Berthon, Ivan Fedorenko, Leyland F. Pitt and Sarah Lord Ferguson 330 Part VI: Marketing Technologies, Analytics and Research Methods 30 The Evolution of Marketing Technology 343 Jiirgen Kai-Uwe Brock 31 Influence of Technology and Data on Customized Marketing Strategy V. Kumar and Divya Ramachandran 360
x / Handbook of Advances in Marketing in an Era of Disruptions 32 How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today 377 Denish Shah and Emily Shay 33 Contemporary Disruptions in the Realm of Research Methods in Marketing 391 Dawn lacobucci 34 The Two Stars of Marketing Analytics: Automated and Directed Systems 401 Arvind Rangaswamy 35 Modelling Choice of Multiple Items 418 Vithala R. Rao 36 Integrating Social Media in Marketing Research Courses 430 Naresh K. Malhotra and Steven M. Burgess Part VII: Pushing the Frontiers of Marketing Discipline 37 Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately 445 Arch G. Woodside 38 International Marketing as a Discipline 481 Johny К. Johansson 39 The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships 490 Can Uslay 40 Conscious Marketing: Meaning and Application 501 Gary Ottley, Nada Nasr Bechwati and Rajendra Sisodia Part VIII: Jagdish Sheth: Impact, Views and Tributes 41 Musings on the Past, Present and Future: An Interview with Jag Sheth 517 Rajendra Sisodia and Atul Parvatiyar 42 Young Jagdish: A Tribute to His Early Years 528 Morris B. Holbrook 43 I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth Terry Clark and Martin Key 535
Contents / xi 44 Jagdish Sheth: Evangelizing in and about Emerging Markets 545 Mona Sinha 45 A Personal Tribute to Jagdish N. Sheth 557 Richard P. Bagozzi 46 Multiplicative 4 Ps That Characterize Jag Sheth 560 Paul Baines 47 Reflections on Jagdish Sheth: A Marketing Role Model 564 Leonard L. Berry 48 Jagdish Sheth: Heart of Marketing 567 Ruth N. Bolton 49 A Personal Tribute to Jagdish Sheth for His 80th Birthday 571 George S. Day 50 Jag Sheth: Thanks to a True Giant! 573 Gary Frazier 51 Some of My Background with Jagdish Sheth 576 Tomas Hult 52 A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career 579 Shelby D. Hunt 53 Jag the Compassionate Master Academic 582 Ajay K. Kohli 54 Jag Sheth: Tribute to a Game Changer Richard J. Lutz 585 55 Jag Sheth: A Blessed Man and an Amazing Role Model Vijay Mahajan 588 56 Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart A. Parasuraman 590 57 Why Do I Admire Jag Sheth? C. Whan Park 593 58 Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor Atul Parvatiyar 597
xii / Handbook of Advances in Marketing in an Era of Disruptions 59 Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist 602 Adrian Payne 60 A Tribute to Professor Jagdish Sheth: A Consummate Marketer 609 Vithala R. Rao 61 Jag Sheth: A Friend, Guide, Mentor and Father Figure 612 Rajendra Sisodia 62 Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar 618 Rajan Varadarajan 63 Jagdish Sheth; The Jaguar of Marketing 623 Madhubalan Viswanathan 64 Jagdish Sheth: A Statement of Personal Impact and Appreciation 625 Stephen L. Vargo About the Editors and Contributors 629
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| title | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth |
| title_auth | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth |
| title_exact_search | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth |
| title_full | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth edited by Atul Parvatiyar, Rajendra Sisodia |
| title_fullStr | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth edited by Atul Parvatiyar, Rajendra Sisodia |
| title_full_unstemmed | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth edited by Atul Parvatiyar, Rajendra Sisodia |
| title_short | Handbook of advances in marketing in an era of disruptions |
| title_sort | handbook of advances in marketing in an era of disruptions essays in honour of jagdish n sheth |
| title_sub | essays in honour of Jagdish N. Sheth |
| topic | Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
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