Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics:

"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application...

Full description

Saved in:
Bibliographic Details
Other Authors: Sáiz Álvarez, José Manuel (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, PA IGI Global [2019]
Subjects:
Links:https://doi.org/10.4018/978-1-5225-8939-6
https://doi.org/10.4018/978-1-5225-8939-6
https://doi.org/10.4018/978-1-5225-8939-6
https://doi.org/10.4018/978-1-5225-8939-6
https://doi.org/10.4018/978-1-5225-8939-6
https://doi.org/10.4018/978-1-5225-8939-6
https://doi.org/10.4018/978-1-5225-8939-6
Summary:"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"--
Physical Description:1 Online-Ressource
ISBN:9781522589402
DOI:10.4018/978-1-5225-8939-6