Strategic marketing management in Asia: case studies and lessons across industries
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
United Kingdom ; North America ; Japan ; India ; Malaysia ; China
Emerald
2017
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1423724 |
| Umfang: | 1 Online-Ressource Illustrationen |
| ISBN: | 9781786357458 1786357453 |
Internformat
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 295 |
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| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045458584 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:27:41Z |
| institution | BVB |
| isbn | 9781786357458 1786357453 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030843842 |
| oclc_num | 1001516696 |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource Illustrationen |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Emerald |
| record_format | marc |
| spellingShingle | Strategic marketing management in Asia case studies and lessons across industries Marketing Asia Management |
| title | Strategic marketing management in Asia case studies and lessons across industries |
| title_auth | Strategic marketing management in Asia case studies and lessons across industries |
| title_exact_search | Strategic marketing management in Asia case studies and lessons across industries |
| title_full | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| title_fullStr | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| title_full_unstemmed | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| title_short | Strategic marketing management in Asia |
| title_sort | strategic marketing management in asia case studies and lessons across industries |
| title_sub | case studies and lessons across industries |
| topic | Marketing Asia Management |
| topic_facet | Marketing Asia Management |
| work_keys_str_mv | AT andaleebsyedsaad strategicmarketingmanagementinasiacasestudiesandlessonsacrossindustries AT hasankhalid strategicmarketingmanagementinasiacasestudiesandlessonsacrossindustries |