Entrepreneurship in tourism:
"The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2019
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| Subjects: | |
| Summary: | "The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"... |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 238 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138048768 9781138048775 |
Staff View
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| 520 | |a "The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"... | ||
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Record in the Search Index
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| id | DE-604.BV045440820 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:27:17Z |
| institution | BVB |
| isbn | 9781138048768 9781138048775 |
| language | English |
| lccn | 018034639 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030826334 |
| oclc_num | 1085396114 |
| open_access_boolean | |
| owner | DE-1050 DE-824 |
| owner_facet | DE-1050 DE-824 |
| physical | XV, 238 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| spelling | Walmsley, Andreas (DE-588)1174708638 aut Entrepreneurship in tourism Andreas Walmsley London Routledge 2019 XV, 238 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"... Tourism Management Entrepreneurship Tourismus (DE-588)4018406-7 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Tourismus (DE-588)4018406-7 s Entrepreneurship (DE-588)7588126-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-16998-9 |
| spellingShingle | Walmsley, Andreas Entrepreneurship in tourism Tourism Management Entrepreneurship Tourismus (DE-588)4018406-7 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)7588126-3 |
| title | Entrepreneurship in tourism |
| title_auth | Entrepreneurship in tourism |
| title_exact_search | Entrepreneurship in tourism |
| title_full | Entrepreneurship in tourism Andreas Walmsley |
| title_fullStr | Entrepreneurship in tourism Andreas Walmsley |
| title_full_unstemmed | Entrepreneurship in tourism Andreas Walmsley |
| title_short | Entrepreneurship in tourism |
| title_sort | entrepreneurship in tourism |
| topic | Tourism Management Entrepreneurship Tourismus (DE-588)4018406-7 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Tourism Management Entrepreneurship Tourismus |
| work_keys_str_mv | AT walmsleyandreas entrepreneurshipintourism |