Social media in the marketing context: a state of the art analysis and future directions
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Chandos Publishing
[2017]
|
| Series: | Chandos social media series
|
| Subjects: | |
| Links: | http://www.sciencedirect.com/science/book/9780081017548 http://www.sciencedirect.com/science/book/9780081017548 |
| Summary: | Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 online resource (xix, 162 pages) |
| ISBN: | 008101757X 9780081017579 |
Staff View
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| id | DE-604.BV045382068 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:25:43Z |
| institution | BVB |
| isbn | 008101757X 9780081017579 |
| language | English |
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| spelling | Plume, Cherniece J. Verfasser aut Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade Amsterdam Chandos Publishing [2017] © 2017 1 online resource (xix, 162 pages) txt rdacontent c rdamedia cr rdacarrier Chandos social media series Includes bibliographical references and index Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice PSYCHOLOGY / Social Psychology bisacsh Marketing fast Social media fast Social Media gnd Marketing gnd Social media Marketing Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 s Online-Marketing (DE-588)7706419-7 s Kundenanalyse (DE-588)4304338-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Dwivedi, Yogesh Kumar aut Slade, Emma L. aut Erscheint auch als Druck-Ausgabe 0081017545 Erscheint auch als Druck-Ausgabe 9780081017548 http://www.sciencedirect.com/science/book/9780081017548 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. Social media in the marketing context a state of the art analysis and future directions PSYCHOLOGY / Social Psychology bisacsh Marketing fast Social media fast Social Media gnd Marketing gnd Social media Marketing Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenanalyse (DE-588)4304338-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)7706419-7 (DE-588)4304338-0 (DE-588)4037589-4 |
| title | Social media in the marketing context a state of the art analysis and future directions |
| title_auth | Social media in the marketing context a state of the art analysis and future directions |
| title_exact_search | Social media in the marketing context a state of the art analysis and future directions |
| title_full | Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
| title_fullStr | Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
| title_full_unstemmed | Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade |
| title_short | Social media in the marketing context |
| title_sort | social media in the marketing context a state of the art analysis and future directions |
| title_sub | a state of the art analysis and future directions |
| topic | PSYCHOLOGY / Social Psychology bisacsh Marketing fast Social media fast Social Media gnd Marketing gnd Social media Marketing Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenanalyse (DE-588)4304338-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | PSYCHOLOGY / Social Psychology Marketing Social media Social Media Online-Marketing Kundenanalyse |
| url | http://www.sciencedirect.com/science/book/9780081017548 |
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