Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi - Glowik, Mario (De Gruyter Oldenbourg, 2016)
Online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016)
Keywords: Globalization; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Internationalisierung; Unternehmen; Markteintrittsstrategie; Technologieunternehmen; Unterhaltungselektronikindustrie; Europa; Asien