Whoever tells the best story wins: how to use your own stories to communicate with power and impact
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association
[2015]
|
| Edition: | Second edition |
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=933080 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource |
| ISBN: | 9780814449141 081444914X |
Staff View
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| 505 | 8 | |a Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- | |
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| contents | Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- |
| ctrlnum | (ZDB-4-EBU)ocn906026351 (OCoLC)906026351 (DE-599)BVBBV045358282 |
| dewey-full | 658.4/52 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/52 |
| dewey-search | 658.4/52 |
| dewey-sort | 3658.4 252 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| language | English |
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| spelling | Simmons, Annette Verfasser aut Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons Second edition New York American Management Association [2015] 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business communication fast Storytelling fast Affarskommunikation sao Business communication Storytelling Kommunikation (DE-588)4031883-7 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Wirtschaft (DE-588)4066399-1 s Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Simmons, Annette Whoever tells the best story wins Second edition 9780814449134 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Simmons, Annette Whoever tells the best story wins how to use your own stories to communicate with power and impact Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business communication fast Storytelling fast Affarskommunikation sao Business communication Storytelling Kommunikation (DE-588)4031883-7 gnd Wirtschaft (DE-588)4066399-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4066399-1 (DE-588)4061963-1 |
| title | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_auth | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_exact_search | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_full | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_fullStr | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_full_unstemmed | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_short | Whoever tells the best story wins |
| title_sort | whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_sub | how to use your own stories to communicate with power and impact |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business communication fast Storytelling fast Affarskommunikation sao Business communication Storytelling Kommunikation (DE-588)4031883-7 gnd Wirtschaft (DE-588)4066399-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business communication Storytelling Affarskommunikation Business communication Storytelling Kommunikation Wirtschaft Unternehmen |
| work_keys_str_mv | AT simmonsannette whoevertellsthebeststorywinshowtouseyourownstoriestocommunicatewithpowerandimpact |