Bruner, G. C. (2015). Marketing scales handbook, Volume 8: Multi-item measures for consumer insight research = Multi-item measures for consumer insight research. GCBII Productions, LLC.
Chicago-Zitierstil (17. Ausg.)Bruner, Gordon C. Marketing Scales Handbook, Volume 8: Multi-item Measures for Consumer Insight Research = Multi-item Measures for Consumer Insight Research. Forth Worth, Texas, USA: GCBII Productions, LLC, 2015.
MLA-Zitierstil (9. Ausg.)Bruner, Gordon C. Marketing Scales Handbook, Volume 8: Multi-item Measures for Consumer Insight Research = Multi-item Measures for Consumer Insight Research. GCBII Productions, LLC, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.