International marketing management: strategies, concepts and cases in Europe
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Munich [Germany]
Oldenbourg Verlag Munchen
2011
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| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851 |
| Item Description: | Includes index Online resource; title from PDF title page (ebrary, viewed July 21, 2014) |
| Physical Description: | 1 online resource (340 pages) illustrations, tables, charts, photographs |
| ISBN: | 9783486709223 3486709224 |
Staff View
MARC
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| 264 | 1 | |a Munich [Germany] |b Oldenbourg Verlag Munchen |c 2011 | |
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| 505 | 8 | |a This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Export marketing / Management |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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Record in the Search Index
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| author | Glowik, Mario |
| author2 | Engel-Haas, Christiane |
| author2_role | edt |
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| author_facet | Glowik, Mario Engel-Haas, Christiane |
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| contents | This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning |
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| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357670 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:25:01Z |
| institution | BVB |
| isbn | 9783486709223 3486709224 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744262 |
| oclc_num | 889301377 |
| open_access_boolean | |
| physical | 1 online resource (340 pages) illustrations, tables, charts, photographs |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Oldenbourg Verlag Munchen |
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| spelling | Glowik, Mario Verfasser aut International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas Munich [Germany] Oldenbourg Verlag Munchen 2011 2011 1 online resource (340 pages) illustrations, tables, charts, photographs txt rdacontent c rdamedia cr rdacarrier Includes index Online resource; title from PDF title page (ebrary, viewed July 21, 2014) This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Management fast International trade fast Marketing fast Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Smyczek, Sawomir Sonstige oth Engel-Haas, Christiane edt Erscheint auch als Druck-Ausgabe Glowik, Mario International marketing management : strategies, concepts and cases in Europe Munich, [Germany] : Oldenbourg Verlag Munchen, 2011 ix, 325 pages 9783486597493 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Glowik, Mario International marketing management strategies, concepts and cases in Europe This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Management fast International trade fast Marketing fast Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing (DE-588)4125431-4 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4003763-0 (DE-588)4168907-0 |
| title | International marketing management strategies, concepts and cases in Europe |
| title_auth | International marketing management strategies, concepts and cases in Europe |
| title_exact_search | International marketing management strategies, concepts and cases in Europe |
| title_full | International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| title_fullStr | International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| title_full_unstemmed | International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| title_short | International marketing management |
| title_sort | international marketing management strategies concepts and cases in europe |
| title_sub | strategies, concepts and cases in Europe |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Management fast International trade fast Marketing fast Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing (DE-588)4125431-4 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Export marketing / Management International trade Marketing Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing Auslandsgeschäft Marketingmanagement |
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