International marketing management strategies, concepts and cases in Europe - Glowik, Mario (Oldenbourg Verlag Munchen, 2011)
Includes index
Online resource; title from PDF title page (ebrary, viewed July 21, 2014)
Keywords: BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Export marketing / Management; International trade; Marketing; Export marketing -- Europe -- Management -- Marketing -- Europe -- Export marketing -- Management -- International trade; Internationales Marketing; Auslandsgeschäft; Marketingmanagement