The trojan horse: the growth of commercial sponsorship
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Bloomsbury Academic
2013
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| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=621994 https://doi.org/10.5040/9781472545145?locatt=label:secondary_bloomsburyCollections |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781472508386 1472508386 9781472545145 1472545141 9781472512024 1472512022 |
| DOI: | 10.5040/9781472545145 |
Staff View
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| 505 | 8 | |a The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g | |
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| 650 | 7 | |a Management Styles & Communication |2 hilcc | |
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Record in the Search Index
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| contents | The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g |
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| dewey-full | 659.2/85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781472545145 |
| format | Electronic eBook |
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| id | DE-604.BV045356752 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T12:59:40Z |
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| isbn | 9781472508386 1472508386 9781472545145 1472545141 9781472512024 1472512022 |
| language | English |
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| spelling | Whannel, Garry Verfasser (DE-588)1162578467 aut The trojan horse the growth of commercial sponsorship by Garry Whannel and Deborah Philips New York, NY Bloomsbury Academic 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g BUSINESS & ECONOMICS / Public Relations bisacsh Corporate sponsorship fast Management hilcc Business & Economics hilcc Management Styles & Communication hilcc Public administration bicssc Corporate sponsorship Great Britain History Corporate sponsorship History Philips, Deborah 1954- Sonstige (DE-588)173198511 oth Erscheint auch als Druck-Ausgabe 9781472507389 https://doi.org/10.5040/9781472545145?locatt=label:secondary_bloomsburyCollections Verlag kostenfrei Volltext |
| spellingShingle | Whannel, Garry The trojan horse the growth of commercial sponsorship The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g BUSINESS & ECONOMICS / Public Relations bisacsh Corporate sponsorship fast Management hilcc Business & Economics hilcc Management Styles & Communication hilcc Public administration bicssc Corporate sponsorship Great Britain History Corporate sponsorship History |
| title | The trojan horse the growth of commercial sponsorship |
| title_auth | The trojan horse the growth of commercial sponsorship |
| title_exact_search | The trojan horse the growth of commercial sponsorship |
| title_full | The trojan horse the growth of commercial sponsorship by Garry Whannel and Deborah Philips |
| title_fullStr | The trojan horse the growth of commercial sponsorship by Garry Whannel and Deborah Philips |
| title_full_unstemmed | The trojan horse the growth of commercial sponsorship by Garry Whannel and Deborah Philips |
| title_short | The trojan horse |
| title_sort | the trojan horse the growth of commercial sponsorship |
| title_sub | the growth of commercial sponsorship |
| topic | BUSINESS & ECONOMICS / Public Relations bisacsh Corporate sponsorship fast Management hilcc Business & Economics hilcc Management Styles & Communication hilcc Public administration bicssc Corporate sponsorship Great Britain History Corporate sponsorship History |
| topic_facet | BUSINESS & ECONOMICS / Public Relations Corporate sponsorship Management Business & Economics Management Styles & Communication Public administration Corporate sponsorship Great Britain History Corporate sponsorship History |
| url | https://doi.org/10.5040/9781472545145?locatt=label:secondary_bloomsburyCollections |
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