Face2Face: using Facebook, Twitter, and other social media tools to create great customer connections
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago
Information Today, Inc.
2012
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| Subjects: | |
| Item Description: | Includes index Print version record |
| Physical Description: | 1 online resource (194 pages) illustrations |
| ISBN: | 9781937290405 1937290409 9781937290412 1937290417 |
Staff View
MARC
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| 100 | 1 | |a King, David Lee |d 1966- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Face2Face |b using Facebook, Twitter, and other social media tools to create great customer connections |c David Lee King |
| 264 | 1 | |a Chicago |b Information Today, Inc. |c 2012 | |
| 300 | |a 1 online resource (194 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Print version record | ||
| 505 | 8 | |a Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a Business networks |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 4 | |a Online social networks |a Business networks |a Customer relations | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a King, David Lee, 1966- |t Face2Face |d Medford, N.J. : CyberAge Books/Information Today, Inc., 2012 |z 9780910965996 |
| 912 | |a ZDB-4-ITC | ||
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Record in the Search Index
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| author | King, David Lee 1966- |
| author_facet | King, David Lee 1966- |
| author_role | aut |
| author_sort | King, David Lee 1966- |
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| bvnumber | BV045349712 |
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| contents | Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation |
| ctrlnum | (ZDB-4-ITC)ocn804662169 (OCoLC)804662169 (DE-599)BVBBV045349712 |
| dewey-full | 302.30285 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.30285 |
| dewey-search | 302.30285 |
| dewey-sort | 3302.30285 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045349712 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:24:47Z |
| institution | BVB |
| isbn | 9781937290405 1937290409 9781937290412 1937290417 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030736366 |
| oclc_num | 804662169 |
| open_access_boolean | |
| physical | 1 online resource (194 pages) illustrations |
| psigel | ZDB-4-ITC |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Information Today, Inc. |
| record_format | marc |
| spelling | King, David Lee 1966- Verfasser aut Face2Face using Facebook, Twitter, and other social media tools to create great customer connections David Lee King Chicago Information Today, Inc. 2012 1 online resource (194 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes index Print version record Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation BUSINESS & ECONOMICS / Business Communication / General bisacsh Business networks fast Customer relations fast Online social networks fast Online social networks Business networks Customer relations Erscheint auch als Druck-Ausgabe King, David Lee, 1966- Face2Face Medford, N.J. : CyberAge Books/Information Today, Inc., 2012 9780910965996 |
| spellingShingle | King, David Lee 1966- Face2Face using Facebook, Twitter, and other social media tools to create great customer connections Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation BUSINESS & ECONOMICS / Business Communication / General bisacsh Business networks fast Customer relations fast Online social networks fast Online social networks Business networks Customer relations |
| title | Face2Face using Facebook, Twitter, and other social media tools to create great customer connections |
| title_auth | Face2Face using Facebook, Twitter, and other social media tools to create great customer connections |
| title_exact_search | Face2Face using Facebook, Twitter, and other social media tools to create great customer connections |
| title_full | Face2Face using Facebook, Twitter, and other social media tools to create great customer connections David Lee King |
| title_fullStr | Face2Face using Facebook, Twitter, and other social media tools to create great customer connections David Lee King |
| title_full_unstemmed | Face2Face using Facebook, Twitter, and other social media tools to create great customer connections David Lee King |
| title_short | Face2Face |
| title_sort | face2face using facebook twitter and other social media tools to create great customer connections |
| title_sub | using Facebook, Twitter, and other social media tools to create great customer connections |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Business networks fast Customer relations fast Online social networks fast Online social networks Business networks Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Business networks Customer relations Online social networks Online social networks Business networks Customer relations |
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