Marketing peace for social transformation and global prosperity:

"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony o...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere beteiligte Personen: Nedelea, Alexandru-Mircea 1971- (HerausgeberIn), Nedelea, Marilena-Oana 1977- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hershey, PA IGI Global, Disseminator of Knowledge [2019]
Schriftenreihe:Advances in public policy and administration book series
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Links:https://doi.org/10.4018/978-1-5225-7464-4
https://doi.org/10.4018/978-1-5225-7464-4
https://doi.org/10.4018/978-1-5225-7464-4
https://doi.org/10.4018/978-1-5225-7464-4
https://doi.org/10.4018/978-1-5225-7464-4
https://doi.org/10.4018/978-1-5225-7464-4
Zusammenfassung:"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful"...
Beschreibung:Includes bibliographical references
Umfang:1 Online-Ressource (XVIII, 304 Seiten)
ISBN:9781522574651
DOI:10.4018/978-1-5225-7464-4