Availability: Meaning-making and political campaign advertising

Meaning-making and political campaign advertising: a cognitive-linguistic and film-analytical perspective on audiovisual figurativity

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Bibliographic Details
Main Author:	Horst, Dorothea 1982- (Author)
Format:	Thesis/Dissertation Book
Language:	English
Published:	Berlin De Gruyter [2018]
Series:	Cinepoetics / [English edition] volume 2
Subjects:	Werbesendung Metapher Polnisch Metonymie Politische Werbung Deutsch Audiovisuality campaign commercials metaphor metonymy multimodal communication SDI Hochschulschrift
Links:	http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110574470&searchTitles=true http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030711965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	IX, 246 Seiten Illustrationen 23 cm x 15.5 cm
ISBN:	9783110574470 3110574470

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MARC


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Record in the Search Index

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adam_text	CONTENTS ACKNOWLEDGEMENTS* V 1 INTRODUCTION * 1 1.1 AUDIOVISUAL FIGURATIVITY AS PRODUCT AND AS PROCESS * 2 1.2 AUDIOVISUAL FIGURATIVITY AS CONSTRUCTION OF MEANING* 7 1.3 AUDIOVISUAL FIGURATIVITY AS EMBODIED EXPERIENCE * 12 1.4 OBJECTIVE, SCOPE, AND STRUCTURE OF THE BOOK * 17 2 THE STATE OF RESEARCH ON CAMPAIGN COMMERCIALS AND FIGURATIVITY* 23 2.1 CAMPAIGN COMMERCIALS AS SIMPLISTIC AND EMOTIONALIZING CANVASSING * 24 2.2 POLITICAL METAPHOR AS PERVASIVE AND PERSUASIVE TOOL * 36 2.3 THE DYNAMIC PERSPECTIVE: ACTIVE SPECTATORS AND VARIETIES OF AUDIOVISUAL FIGURATIVITY * 46 3 COGNITIVE-LINGUISTIC PERSPECTIVES ON FIGURATIVITY* 48 3.1 MATERIALIZED CONCEPTUALIZATION: FIGURATIVITY AND MULTIMODALITY * 51 3.2 ENACTIVE CONCEPTUALIZATION: FIGURATIVITY AND SITUATEDNESS * 56 3.3 HIGHLIGHTED MEANING: ACTIVATION OF FIGURATIVITY ---- 61 3.4 EXPERIENTIAL GROUNDS: FIGURATIVITY AND EMBODIMENT ---- 67 3.5 CONCLUSION ----- 73 4 FILM-THEORETICAL PERSPECTIVES ON FIGURATIVITY * 75 4.1 FIGURATION AND LLLOCUTION: FIGURATIVITY AND THE FILM CODE 76 4.2 ARTISTRY AND COGNITIVE PRINCIPLE: FIGURATIVITY AND MESSAGE DECIPHERING ----- 80 4.3 INTELLECTUAL SHOCK AND AFFECTIVE FUSION: FIGURATIVITY AND VIEWERS* PARTICIPATION ----- 86 4.4 DOUBLE VISION AND CINEMATIC EXPRESSIVITY: FIGURATIVITY AND EMBODIED EXPERIENCE * 91 4.5 CONCLUSION ----- 96 5 IMPLICATIONS OF A DYNAMIC APPROACH TO AUDIOVISUAL FIGURATIVITY* 98 5.1 TEMPORAL DYNAMICS OF AUDIOVISUAL FIGURATIVITY * 99 5.2 ATTENTIONAL DYNAMICS OF AUDIOVISUAL FIGURATIVITY ----- 104 5.3 EXPERIENTIAL DYNAMICS OF AUDIOVISUAL FIGURATIVITY * 110 5.4 VARIANT FORMS OF AUDIOVISUAL FIGURATIVITY * 115 6 ANGELA MERKEL, A SOVEREIGN WITH CIVIL ROOTS * 121 6.1 THE IMAGE OF A MONARCH: ANGELA MERKEL AS POLITICAL MESSAGE ----- 122 6.2 I AM YOU: ANGELA MERKEL AS REPRESENTATIVE OF THE GERMAN PEOPLE ----- 126 6.3 THE EXPERIENCE OF GRAVITAS: ANGELA MERKEL AS CENTER OF POWER* 135 6.4 "WE HAVE THE POWER* : ANGELA MERKEL AND A SENSE OF COMMONALITY ----- 143 6.5 CONCLUSION: METAPHOR AND METONYMY AS INTERRELATED MEANING-MAKING PROCESSES ----- 146 7 DONALD TUSK, A LEADING BUILDER UNDER PRESSURE * 148 7.1 HIGHLIGHTING AN ONGOING PROCESS: "POLAND UNDER CONSTRUCTION* ----- 150 7.2 AN UNFOLDING CONSTRUCTION SCENARIO: DONALD TUSK AS LEADING BUILDER OF A FUTURE POLAND ----- 153 7.3 FEELING THE WORKLOAD: DONALD TUSK AS BEING OVERWHELMED WITH DUTIES ----- 162 7.4 THE PRESSURE OF PREMIERSHIP: DONALD TUSK AND A MESSAGE OF APOLOGY * 166 7.5 CONCLUSION: THE INTERPLAY OF LANGUAGE AND AUDIOVISUAL STAGING AS RHETORICAL DESIGN ----- 169 8 JAROSLAW KACZYNSKI AND FRANK-WALTER STEINMEIER: A DOOR OPENER AND A SOBER PROBLEM SOLUTION * 172 8.1 TWO CHALLENGERS, DIFFERENT FOCI: SELF-PROMOTION AS OPPOSITION AND AS GOVERNING PARTY ----- 173 8.2 JAROSLAW KACZYNSKI: OPENING DOORS AND CONQUERING HINDRANCES ----- 179 8.3 FRANK-WALTER STEINMEIER: GIVING A REALISTIC ANSWER TO EXISTENTIAL QUESTIONS ----- 186 8.4 SIMILARITIES AND DIFFERENCES AMONG CHALLENGER AND INCUMBENT IMAGES ----- 195 8.5 CONCLUSION: THE INTERTWINING OF LANGUAGE AND AUDIOVISUAL STAGING AS QUALITATIVE CRITERION * 200 9 CONCLUSION AND PROSPECTS * 202 9.1 VARIATIONS OF AUDIOVISUAL FIGURATIVE MEANING-MAKING ----- 203 9.2 CAMPAIGN COMMERCIALS AS POLITICAL SYMBOLIZATIONS ----- 212 9.3 REFRAMING PERSUASION TOWARDS MEANING-MAKING AND UNDERSTANDING* 217 BIBLIOGRAPHY ----- 223 AUDIOVISUAL SOURCES * 241 LIST OF FIGURES * 242 NAME INDEX ----- 243 SUBJECT INDEX ----- 245
any_adam_object	1
author	Horst, Dorothea 1982-
author_GND	(DE-588)1170927432
author_facet	Horst, Dorothea 1982-
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author_sort	Horst, Dorothea 1982-
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dewey-hundreds	700 - The arts
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dewey-raw	770
dewey-search	770
dewey-sort	3770
dewey-tens	770 - Photography, computer art, cinematography
discipline	Kunstgeschichte Allgemeines
format	Thesis Book
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spelling	Horst, Dorothea 1982- Verfasser (DE-588)1170927432 aut Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity Dorothea Horst Berlin De Gruyter [2018] © 2018 IX, 246 Seiten Illustrationen 23 cm x 15.5 cm txt rdacontent n rdamedia nc rdacarrier Cinepoetics / [English edition] volume 2 Dissertation European University Viadrina in Frankfurt (Oder) 2016 Werbesendung (DE-588)4189638-5 gnd rswk-swf Metapher (DE-588)4038935-2 gnd rswk-swf Polnisch (DE-588)4120314-8 gnd rswk-swf Metonymie (DE-588)4169738-8 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf Deutsch (DE-588)4113292-0 gnd rswk-swf Audiovisuality campaign commercials metaphor metonymy multimodal communication SDI (DE-588)4113937-9 Hochschulschrift gnd-content Deutsch (DE-588)4113292-0 s Polnisch (DE-588)4120314-8 s Politische Werbung (DE-588)4129440-3 s Werbesendung (DE-588)4189638-5 s Metapher (DE-588)4038935-2 s Metonymie (DE-588)4169738-8 s DE-604 Europa-Universität Viadrina Frankfurt (Oder) (DE-588)5059953-7 dgg Walter de Gruyter GmbH & Co. KG (DE-588)10095502-2 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-11-057878-2 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-057793-8 [English edition] Cinepoetics volume 2 (DE-604)BV044926894 2 X:MVB http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110574470&searchTitles=true DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030711965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Horst, Dorothea 1982- Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity Werbesendung (DE-588)4189638-5 gnd Metapher (DE-588)4038935-2 gnd Polnisch (DE-588)4120314-8 gnd Metonymie (DE-588)4169738-8 gnd Politische Werbung (DE-588)4129440-3 gnd Deutsch (DE-588)4113292-0 gnd
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title	Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity
title_auth	Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity
title_exact_search	Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity
title_full	Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity Dorothea Horst
title_fullStr	Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity Dorothea Horst
title_full_unstemmed	Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity Dorothea Horst
title_short	Meaning-making and political campaign advertising
title_sort	meaning making and political campaign advertising a cognitive linguistic and film analytical perspective on audiovisual figurativity
title_sub	a cognitive-linguistic and film-analytical perspective on audiovisual figurativity
topic	Werbesendung (DE-588)4189638-5 gnd Metapher (DE-588)4038935-2 gnd Polnisch (DE-588)4120314-8 gnd Metonymie (DE-588)4169738-8 gnd Politische Werbung (DE-588)4129440-3 gnd Deutsch (DE-588)4113292-0 gnd
topic_facet	Werbesendung Metapher Polnisch Metonymie Politische Werbung Deutsch Hochschulschrift
url	http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110574470&searchTitles=true http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030711965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV044926894
work_keys_str_mv	AT horstdorothea meaningmakingandpoliticalcampaignadvertisingacognitivelinguisticandfilmanalyticalperspectiveonaudiovisualfigurativity AT europauniversitatviadrinafrankfurtoder meaningmakingandpoliticalcampaignadvertisingacognitivelinguisticandfilmanalyticalperspectiveonaudiovisualfigurativity AT walterdegruytergmbhcokg meaningmakingandpoliticalcampaignadvertisingacognitivelinguisticandfilmanalyticalperspectiveonaudiovisualfigurativity

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