Meaning-making and political campaign advertising a cognitive-linguistic and film-analytical perspective on audiovisual figurativity - Horst, Dorothea 1982- (De Gruyter, 2018)
Keywords: Werbesendung; Metapher; Polnisch; Metonymie; Politische Werbung; Deutsch; Audiovisuality; campaign commercials; metaphor; metonymy; multimodal communication; SDI; Hochschulschrift