Handbook of research on retailing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cheltenham, UK ; Northhampton, MA, USA
Edward Elgar Publishing
[2018]
|
| Schlagwörter: | |
| Links: | http://digitale-objekte.hbz-nrw.de/storage2/2018/10/06/file_10/8168349.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030674422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben |
| Umfang: | xxv, 445 Seiten Illustrationen, Diagramme |
| ISBN: | 9781786430274 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of research on retailing |c edited by Katrijn Gielens (Kenan-Flagler Business School, University of North Carolina, USA), Els Gijsbrechts (Tilburg School of Economics and Management, Tilburg University, the Netherlands) |
| 246 | 1 | 3 | |a Retailing |
| 264 | 1 | |a Cheltenham, UK ; Northhampton, MA, USA |b Edward Elgar Publishing |c [2018] | |
| 264 | 4 | |c © 2018 | |
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| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Retail trade | |
| 650 | 4 | |a Electronic commerce | |
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| 700 | 1 | |a Gijsbrechts, Els |0 (DE-588)170055787 |4 edt |4 aut | |
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Datensatz im Suchindex
| _version_ | 1819383782293110784 |
|---|---|
| adam_text | Contents List of contributors Acknowledgments vii xxv Introduction to the Handbook of Research on Retailing 1 PART I THE CHANGING RETAILSCAPE 1 Retailing and consumer demand for convenience Bart J. Bronnenberg 2 Brands and retailers under attack from hard discounters Jan-Benedict E.M. Steenkamp 17 44 PART II PRICE AND PROMOTION 3 How well do consumers know prices? Marc Vanhuele 4 Retailer promotions Karen Gedenk 5 65 82 Emerging retailer pricing trends and practices Ruth N. Bolton and Venkatesh Shankar 6 Price image in retail management Alexander Chernev and Ryan Hamilton 104 132 PART III PRODUCT AND ASSORTMENT 7 8 Choosing to choose: the dynamics of store, product, and consumption choices Edward J. Fox 155 Consumer preference distributions and corresponding store brand strategies: a compilation Raj Sethuraman 173 9 Product unavailability Els Breugelmans, Els Gijsbrechts and Katia Campo v 202
vi Handbook of research on retailing 10 Managing product returns in retailing J. Andrew Petersen and Aydın Alptekinoğlu 220 PART IV IN-STORE MARKETING 11 In-store marketing: existing and emerging elements 237 Anne L. Roggeveen and Dhruv Grewal 12 Shelf layout and consumer preferences Jeffrey R. Parker and Anthony R. Koschmann 251 PART V CUSTOMER ENGAGEMENT 13 Social media and retailing: a review and directions for future research Rishika Rishika and Ramkumar Janakiraman 273 14 Customer loyalty and reward programs in retail in the digital age Werner Reinartz and Peter Linzbach 296 PART VI STRATEGIC DECISIONS IN RETAILING 15 Retail store format decisions Óscar González-Benito, Mercedes Martos-Partal and Alvaro Garrido-Morgado 331 16 Retail entry and exit Zhiling Bei, Katrijn Gielens and Mamik G. Dekimpe 344 17 Retail productivity Brian Ratchford and Dinesh К Găuri 375 PART VII MANUFACTURER-RETAILER INTERFACE 18 Retailer power in the grocery industry Inge Geyskens 399 19 411 Category management and captains Murali К Mantrala and Omid Kamran-Disfani Index 435
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| author_role | aut aut |
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| ctrlnum | (ELiSA)ELiSA-9781786430274 (OCoLC)1056492008 (DE-599)HBZHT019802513 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045286991 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:23:05Z |
| institution | BVB |
| isbn | 9781786430274 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030674422 |
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| physical | xxv, 445 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Edward Elgar Publishing |
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| spellingShingle | Gielens, Kathrijn Gijsbrechts, Els Handbook of research on retailing Retail trade Electronic commerce Einzelhandelsbetrieb (DE-588)4013974-8 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4143413-4 |
| title | Handbook of research on retailing |
| title_alt | Retailing |
| title_auth | Handbook of research on retailing |
| title_exact_search | Handbook of research on retailing |
| title_full | Handbook of research on retailing edited by Katrijn Gielens (Kenan-Flagler Business School, University of North Carolina, USA), Els Gijsbrechts (Tilburg School of Economics and Management, Tilburg University, the Netherlands) |
| title_fullStr | Handbook of research on retailing edited by Katrijn Gielens (Kenan-Flagler Business School, University of North Carolina, USA), Els Gijsbrechts (Tilburg School of Economics and Management, Tilburg University, the Netherlands) |
| title_full_unstemmed | Handbook of research on retailing edited by Katrijn Gielens (Kenan-Flagler Business School, University of North Carolina, USA), Els Gijsbrechts (Tilburg School of Economics and Management, Tilburg University, the Netherlands) |
| title_short | Handbook of research on retailing |
| title_sort | handbook of research on retailing |
| topic | Retail trade Electronic commerce Einzelhandelsbetrieb (DE-588)4013974-8 gnd |
| topic_facet | Retail trade Electronic commerce Einzelhandelsbetrieb Aufsatzsammlung |
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