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Cover Image
Social communication in advertising:
Saved in:
Bibliographic Details
Main Authors: Leiss, William 1939- (Author), Kline, Stephen 1947- (Author), Jhally, Sut 1955- (Author), Botterill, Jacqueline (Author), Asquith, Kyle (Author)
Format: Electronic eBook
Language:English
Published: New York Routledge 2018
Edition:Fourth edition
Subjects:
Geschichte
Advertising-Social aspects
Massenkommunikation
Werbepsychologie
Verbraucherverhalten
Sozialer Wandel
Konsumgesellschaft
Kommunikation
Werbung
Gesellschaft
USA
Links:https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5430811&query=5430811
https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5430811&query=5430811
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1833558
Physical Description:1 Online-Ressource (442 Seiten)
ISBN:9781351602907
9781315106021
Staff View

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Record in the Search Index

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author Leiss, William 1939-
Kline, Stephen 1947-
Jhally, Sut 1955-
Botterill, Jacqueline
Asquith, Kyle
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author_facet Leiss, William 1939-
Kline, Stephen 1947-
Jhally, Sut 1955-
Botterill, Jacqueline
Asquith, Kyle
author_role aut
aut
aut
aut
aut
author_sort Leiss, William 1939-
author_variant w l wl
s k sk
s j sj
j b jb
k a ka
building Verbundindex
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dewey-full 659.1042
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 659 - Advertising and public relations
dewey-raw 659.1042
dewey-search 659.1042
dewey-sort 3659.1042
dewey-tens 650 - Management and auxiliary services
discipline Allgemeines
Wirtschaftswissenschaften
edition Fourth edition
era Geschichte gnd
era_facet Geschichte
format Electronic
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spellingShingle Leiss, William 1939-
Kline, Stephen 1947-
Jhally, Sut 1955-
Botterill, Jacqueline
Asquith, Kyle
Social communication in advertising
Advertising-Social aspects
Massenkommunikation (DE-588)4037875-5 gnd
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Kommunikation (DE-588)4031883-7 gnd
Werbung (DE-588)4065541-6 gnd
Gesellschaft (DE-588)4020588-5 gnd
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(DE-588)4165119-4
(DE-588)4031883-7
(DE-588)4065541-6
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(DE-588)4078704-7
title Social communication in advertising
title_auth Social communication in advertising
title_exact_search Social communication in advertising
title_full Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jaqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_fullStr Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jaqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_full_unstemmed Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jaqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_short Social communication in advertising
title_sort social communication in advertising
topic Advertising-Social aspects
Massenkommunikation (DE-588)4037875-5 gnd
Geschichte (DE-588)4020517-4 gnd
Werbepsychologie (DE-588)4140889-5 gnd
Verbraucherverhalten (DE-588)4062644-1 gnd
Sozialer Wandel (DE-588)4077587-2 gnd
Konsumgesellschaft (DE-588)4165119-4 gnd
Kommunikation (DE-588)4031883-7 gnd
Werbung (DE-588)4065541-6 gnd
Gesellschaft (DE-588)4020588-5 gnd
topic_facet Advertising-Social aspects
Massenkommunikation
Geschichte
Werbepsychologie
Verbraucherverhalten
Sozialer Wandel
Konsumgesellschaft
Kommunikation
Werbung
Gesellschaft
USA
work_keys_str_mv AT leisswilliam socialcommunicationinadvertising
AT klinestephen socialcommunicationinadvertising
AT jhallysut socialcommunicationinadvertising
AT botterilljacqueline socialcommunicationinadvertising
AT asquithkyle socialcommunicationinadvertising
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