Verfügbarkeit: Social communication in advertising | Technische Universität München

Social communication in advertising:

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Bibliographische Detailangaben
Beteiligte Personen:	Leiss, William 1939- (VerfasserIn), Kline, Stephen 1947- (VerfasserIn), Jhally, Sut 1955- (VerfasserIn), Botterill, Jacqueline (VerfasserIn), Asquith, Kyle (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	New York Routledge 2018
Ausgabe:	Fourth edition
Schlagwörter:	Geschichte Advertising-Social aspects Massenkommunikation Werbepsychologie Verbraucherverhalten Sozialer Wandel Konsumgesellschaft Kommunikation Werbung Gesellschaft USA
Links:	https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5430811&query=5430811 https://ebookcentral.proquest.com/lib/fhws/detail.action?docID=5430811&query=5430811 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1833558
Umfang:	1 Online-Ressource (442 Seiten)
ISBN:	9781351602907 9781315106021

Internformat

MARC


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Datensatz im Suchindex

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author	Leiss, William 1939- Kline, Stephen 1947- Jhally, Sut 1955- Botterill, Jacqueline Asquith, Kyle
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author_facet	Leiss, William 1939- Kline, Stephen 1947- Jhally, Sut 1955- Botterill, Jacqueline Asquith, Kyle
author_role	aut aut aut aut aut
author_sort	Leiss, William 1939-
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dewey-full	659.1042
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1042
dewey-search	659.1042
dewey-sort	3659.1042
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	Fourth edition
era	Geschichte gnd
era_facet	Geschichte
format	Electronic eBook
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geographic	USA (DE-588)4078704-7 gnd
geographic_facet	USA
id	DE-604.BV045285742
illustrated	Not Illustrated
indexdate	2024-12-20T18:23:03Z
institution	BVB
isbn	9781351602907 9781315106021
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030673185
oclc_num	1041108905
open_access_boolean
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publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Routledge
record_format	marc
spellingShingle	Leiss, William 1939- Kline, Stephen 1947- Jhally, Sut 1955- Botterill, Jacqueline Asquith, Kyle Social communication in advertising Advertising-Social aspects Massenkommunikation (DE-588)4037875-5 gnd Geschichte (DE-588)4020517-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Sozialer Wandel (DE-588)4077587-2 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Gesellschaft (DE-588)4020588-5 gnd
subject_GND	(DE-588)4037875-5 (DE-588)4020517-4 (DE-588)4140889-5 (DE-588)4062644-1 (DE-588)4077587-2 (DE-588)4165119-4 (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)4020588-5 (DE-588)4078704-7
title	Social communication in advertising
title_auth	Social communication in advertising
title_exact_search	Social communication in advertising
title_full	Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jaqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_fullStr	Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jaqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_full_unstemmed	Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jaqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_short	Social communication in advertising
title_sort	social communication in advertising
topic	Advertising-Social aspects Massenkommunikation (DE-588)4037875-5 gnd Geschichte (DE-588)4020517-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Sozialer Wandel (DE-588)4077587-2 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Gesellschaft (DE-588)4020588-5 gnd
topic_facet	Advertising-Social aspects Massenkommunikation Geschichte Werbepsychologie Verbraucherverhalten Sozialer Wandel Konsumgesellschaft Kommunikation Werbung Gesellschaft USA
work_keys_str_mv	AT leisswilliam socialcommunicationinadvertising AT klinestephen socialcommunicationinadvertising AT jhallysut socialcommunicationinadvertising AT botterilljacqueline socialcommunicationinadvertising AT asquithkyle socialcommunicationinadvertising

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